24 2009 June
Why Google & Virgin America's Online Scavenger Hunt Campaign Rocked
Early this morning Google Apps partnered with Virgin America to launch a unique campaign where they invited people taking Virgin America flights all day, as...
Read Now24 2009 June
How Social Media Could Have Saved FlyClear
This is the sad story of a company that died. Actually, it’s more of a question of how it could have been saved. I’m talking...
Read Now13 2009 June
4 Reasons Facebook Won Big Last Night
In case you were under a rock last night or away from the computer (which is unfortunately the same thing for many people) – what...
Read Now14 2009 May
Untangling Your Brand: 4 Marketing Lessons From Lost
Last night was the season finale of the TV show Lost – and just in case you haven’t watched it and have it sitting on...
Read Now04 2009 May
How To Live Blog (Or Twitter) An Event Effectively
Photo Credit: Josh Hallett (hyku) There are two types of content creators at any event. The ones who are creating content because they want to,...
Read Now15 2009 April
The Personality Project: Women of Personality
There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never...
Read Now13 2009 April
5 Ways TurboTax Is Reinventing Tax Day With Social Media
If you are among the millions of Americans dreading the next few days until April 15th, you are not alone. Tax season is upon us...
Read Now08 2009 April
6 Ways Ford Is Finding Its Own Voice
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program...
Read Now06 2009 April
Marketing To The Social Media Reverb
About six months ago in the NY Times, Clive Thompson published "The Brave New World Of Digital Intimacy" – one of the most brilliant explorations...
Read Now09 2009 February
Why Government Needs Social Media NOW
Recently there has been some talk on a few other DC-based social media consultant blogs about the rise of "Government 2.0" and whether the so-called...
Read Now18 2008 November
Got Controversy? Why Your Brand Needs One Today
A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as...
Read Now17 2008 November
4 Ways Social Media Could Save The Arts
Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National...
Read Now10 2008 November
Inside BusinessWeek's Social Media Idea: Business Exchange
Several months ago I had the chance to see a beta version of a site that I was immediately pretty excited about. As with most...
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