14 2009 May
Untangling Your Brand: 4 Marketing Lessons From Lost
Last night was the season finale of the TV show Lost – and just in case you haven’t watched it and have it sitting on...
Read Now04 2009 May
How To Live Blog (Or Twitter) An Event Effectively
Photo Credit: Josh Hallett (hyku) There are two types of content creators at any event. The ones who are creating content because they want to,...
Read Now15 2009 April
The Personality Project: Women of Personality
There are generally three kinds of ideas. The most popular two are the ones that you act on right away and those that you never...
Read Now13 2009 April
5 Ways TurboTax Is Reinventing Tax Day With Social Media
If you are among the millions of Americans dreading the next few days until April 15th, you are not alone. Tax season is upon us...
Read Now08 2009 April
6 Ways Ford Is Finding Its Own Voice
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program...
Read Now06 2009 April
Marketing To The Social Media Reverb
About six months ago in the NY Times, Clive Thompson published "The Brave New World Of Digital Intimacy" – one of the most brilliant explorations...
Read Now09 2009 February
Why Government Needs Social Media NOW
Recently there has been some talk on a few other DC-based social media consultant blogs about the rise of "Government 2.0" and whether the so-called...
Read Now18 2008 November
Got Controversy? Why Your Brand Needs One Today
A recently released book that I contributed to asked the question with it’s subtitle, "why don’t they get it?" It’s a fitting question today, as...
Read Now17 2008 November
4 Ways Social Media Could Save The Arts
Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National...
Read Now10 2008 November
Inside BusinessWeek's Social Media Idea: Business Exchange
Several months ago I had the chance to see a beta version of a site that I was immediately pretty excited about. As with most...
Read Now29 2008 October
Buy My Second Book Today (And Save The World)
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be...
Read Now16 2008 October
The Softer Side Of Measuring Social Media
How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and...
Read Now09 2008 October
Comcast's Actual Social Media Policy No One Knew About
One of the most useful panels at Blogworld Expo a few weeks ago was one featuring two of the most powerful customer service success stories...
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