04 2010 August
Gilty Secrets: 10 Marketing Techniques From Today's Hottest eCommerce Site
To say that Gilt.com is on fire may be something of a understatement. The site, which features daily special sales of luxury products at discount...
Read Now20 2010 July
What USA Network Knows About Branding That MTV Doesn't
The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched...
Read Now16 2010 July
Why The "Old Spice Guy" Might Be The Perfect Branding Campaign
You might have seen a randomly bare chested and very good looking guy doing a bunch of short videos that look suspiciously like a funny...
Read Now14 2010 July
5 Types Of Consumer Generated Marketing (CGM) Campaigns
Over the past several years, consumer generated marketing campaigns have become more and more popular. After all, what brand wouldn't want tons of users to...
Read Now07 2010 July
5 Marketing Lessons From Fast Company's Influencer Project
Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine...
Read Now24 2010 June
The New Model That Could Reinvent Social Media Endorsements
There is a company called Brand Affinity Technologies (BAT) that is profiled in last month's issue of Wired magazine which is worth a look for...
Read Now17 2010 June
10 Insights From The Corporate Social Media Summit
For the past two days, I had the chance to interact with a brilliant group of professionals from some of the largest brands in the...
Read Now24 2010 March
How To Salvage Your Brand On Facebook: Lessons For Nestle
If you haven't seen it by now, the Nestle brand* has run into a bit of a brand crisis on Facebook thanks to a combination...
Read Now22 2010 March
The 12 Types Of "Social Media Experts" – Which One Are You?
There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call...
Read Now10 2010 March
5 Ways To Make Your Business Easier To Recommend
This post is part of Make A Referral Week – an innovative project from John Jantsch at Duct Tape Marketing to generate 1000 referred leads...
Read Now07 2009 December
4 Social Media Ideas For The Reluctantly Social Brand
It is not easy to know where to start when it comes to social media. The stories of brands that have taken missteps with fake...
Read Now18 2009 November
Don't Call Me A Social Media Guy
Yesterday I hosted a conversation on Twitter all about authenticity and what that truly means. It's a buzzword, to be sure, but it was interesting...
Read Now11 2009 November
100 Ideas To Save The Planet (And What They Can Teach You)
For the next three days the World Bank here in Washington DC is hosting a world changing event that few people know about. Called the...
Read Now