28 2010 September
How To Replace A Social Media Super Star
Yesterday's NY Times featured a cover story about an increasingly common problem of turnover that many Broadway musical productions are facing. As more and more...
Read Now07 2010 September
How Algorithms Could Finally Revolutionize Social Media Marketing
It is nearly the anniversary of the closing of a 3 year quest you may have heard of. The Netflix Prize was a $1m contest...
Read Now10 2010 August
The 5 NEW Rules Of Social Media Optimization (SMO)
NEW UPDATED 2014 PRESENTATION BELOW … Social Media Optimization: An Easy Guide to Marketing and Distributing Your Content Online from Rohit Bhargava About a week...
Read Now04 2010 August
Gilty Secrets: 10 Marketing Techniques From Today's Hottest eCommerce Site
To say that Gilt.com is on fire may be something of a understatement. The site, which features daily special sales of luxury products at discount...
Read Now20 2010 July
What USA Network Knows About Branding That MTV Doesn't
The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched...
Read Now16 2010 July
Why The "Old Spice Guy" Might Be The Perfect Branding Campaign
You might have seen a randomly bare chested and very good looking guy doing a bunch of short videos that look suspiciously like a funny...
Read Now14 2010 July
5 Types Of Consumer Generated Marketing (CGM) Campaigns
Over the past several years, consumer generated marketing campaigns have become more and more popular. After all, what brand wouldn't want tons of users to...
Read Now07 2010 July
5 Marketing Lessons From Fast Company's Influencer Project
Who is the most influential person online? That is the tantalizing question behind the Influencer Project, a brilliantly conceived marketing campaign from Fast Company magazine...
Read Now24 2010 June
The New Model That Could Reinvent Social Media Endorsements
There is a company called Brand Affinity Technologies (BAT) that is profiled in last month's issue of Wired magazine which is worth a look for...
Read Now17 2010 June
10 Insights From The Corporate Social Media Summit
For the past two days, I had the chance to interact with a brilliant group of professionals from some of the largest brands in the...
Read Now24 2010 March
How To Salvage Your Brand On Facebook: Lessons For Nestle
If you haven't seen it by now, the Nestle brand* has run into a bit of a brand crisis on Facebook thanks to a combination...
Read Now22 2010 March
The 12 Types Of "Social Media Experts" – Which One Are You?
There is a fundamental problem among social media experts today. Some people have argued that the problem lies with people who are rushing to call...
Read Now10 2010 March
5 Ways To Make Your Business Easier To Recommend
This post is part of Make A Referral Week – an innovative project from John Jantsch at Duct Tape Marketing to generate 1000 referred leads...
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