21 2006 February
The Evolution of Marketing
Several weeks ago, a few of my colleagues gave a presentation to our entire office about the field of word of mouth marketing, learnings from...
Read Now27 2006 January
Does Advocacy Work Better Online?
In the recent issue of Wired Magazine, there is a telling story about the rise of online fundraising in light of the many tragedies the...
Read Now15 2005 November
The Word of Blog
Imagine if online media outlets only ran advertising that they agreed with? Of course, this level of censorship would never be tolerated (or legal), however...
Read Now21 2005 October
Starwood Launches a Katrina Online Relief Auction
I recently came across a great travel/advocacy campaign sponsored by Starwood Hotels and Resorts Worldwide (up from October 20-27). Taking the idea of donating your...
Read Now11 2005 October
The Storyteller Instinct at We Media
Attending the We Media conference last week, one key theme began to emerge for me from the many insightful panels — that the "storyteller instinct"...
Read Now04 2005 October
Sneak Preview: Ogilvy PR BlogFeeds
As part of our sponsorship of tomorrow’s WE Media Conference in New York, we started thinking about how we could offer something of value to...
Read Now08 2005 September
Word of Mouth Marketing is not just Buzz
Whenever I describe the power of word of mouth marketing for clients, I’m careful to avoid putting the term "buzz" in the same sentence. While...
Read Now02 2005 September
BridgeBlogging for Social Awareness
The launch and initial success of Current TV is just one of the many new manifestations of this idea of citizen journalists who are augmenting,...
Read Now01 2005 September
BlogDay2005
Yesterday was Blog Day 2005, a day when blogger Nir Ofir suggested everyone post a recommendation of 5 new Blogs (preferably, Blogs different from their...
Read Now30 2005 August
360 Degree Digital Influence
Though I consider myself a marketing-guy at heart … the past few years of my career have been spent working first in advertising agencies, and...
Read Now25 2005 August
Contextual Advertising – The Cure for Database Poisoning
Whoever has the misfortune of the email address bob@bob.com definitely hates me. If he exists, I’d like to apologize to him for the hundreds of...
Read Now18 2005 August
Lessons from Dumb Spokesperson Campaigns
In the PR world, I have witnessed no better way to throw hundreds of thousands of dollars down the drain than to pay some expensive...
Read Now17 2005 August
Yahoo Taps Celebrities to Blog about Cancer
In a fascinating combination of blog culture and pop/celebrity culture (something Yahoo is getting better and better at – probably thanks to Terry Semel) –...
Read Now