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Ideas for Marketing with Fantasy Games Online

On Friday last week, there was a great piece by Julia Beizer in the Washington Post Express about a different category of fantasy games that offer an alternative to Fantasy Football.  Now officially giving up on my Fantasy Football team after losing my two star players in back to back weeks to season ending injuries, … Read more

Using YouTube to Launch a Global Movement: The Story of Free Hugs

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The rise of phenomenally viral videos on YouTube is happening every day now, ranging from the silly to the funny.  Recently I came across the Free Hugs video posted above on YouTube less than two months ago … Read more

The Dark Side of Social Media And 5 Ways to Avoid It

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz PR blogs have been on fire the past week debating the Walmart blog fiasco with Edelman at the helm.  Some have taken a subtle delight in Edelman’s failure (see comments on Richard’s response post), while others have … Read more

IdeaBar: Mobile Marketing with Virtual Hugs

One of the more interesting reports to come out of Wired’s NextFest event held in NY this past weekend was about a wearable technology company called CuteCircuit and their "hug shirt."  The shirt uses bluetooth technology or mobile messaging through SMS to relay the sensation of a hug from one wearer to another anywhere in … Read more

NYC Chefs Launch ChefsRightsNow.org as a Wakeup Call for New Yorkers

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz New York City is home to some of the finest Italian restaurants in the world, yet a growing challenge for many of these restaurants is consistently filling their tables.  In an effort to remind consumers of the … Read more

The World's Biggest Short Film

For anyone who ever wanted to be listed on the closing credits of a film, your chance has arrived online.  The 1 Second Film is a nonprofit collaborative film project that has stated a single simple aim … to create "The World’s Biggest Short Film."  To do it, the project is enlisting donations of $1 … Read more

Google Sightseeing Promotes the Concept of Virtual Tourism

Everyone loves the idea of an exotic vacation, but not everyone loves all the difficulties that can come with it.  From the pains of the actual travel experience to the time required, sometimes a vacation to an exotic destination is not quite possible.  Google Sightseeing (not affiliated with Google) may have one answer for deskbound … Read more

Blog Day 2006 at Influential Interactive Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This is my second year participating in the huge global movement known as Blog Day (set each year for August 31, due largely to the fact that the numbers 31-08 together can spell the word "Blog").  Blog … Read more

JupiterResearch Tries to Redefine "Social Marketing"

Today’s Adotas email newsletter carried the story of JupiterResearch’s new initiative they are calling their "Social Marketing" service.  The offering is described in the language below and is further explored in a launch announcement blog post from Emily Riley, their lead analyst: Social Marketing helps companies capitalize on cutting-edge marketing techniques. Through best-practice analysis and … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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