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Social Marketing & Advocacy

post thumbnail for Google Sightseeing Promotes the Concept of Virtual Tourism

06 2006 September

Google Sightseeing Promotes the Concept of Virtual Tourism

Everyone loves the idea of an exotic vacation, but not everyone loves all the difficulties that can come with it.  From the pains of the...

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post thumbnail for Blog Day 2006 at Influential Interactive Marketing

31 2006 August

Blog Day 2006 at Influential Interactive Marketing

Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This is my second year participating in...

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post thumbnail for JupiterResearch Tries to Redefine "Social Marketing"

29 2006 August

JupiterResearch Tries to Redefine "Social Marketing"

Today’s Adotas email newsletter carried the story of JupiterResearch’s new initiative they are calling their "Social Marketing" service.  The offering is described in the language...

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post thumbnail for Singelringen Promotes "Single Power" As a Way of Living

13 2006 August

Singelringen Promotes "Single Power" As a Way of Living

Everywhere you turn online there is another site that introduces new ways to find that special someone.  From personality profiles on eHarmony to focusing on...

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post thumbnail for Ritz Camera Puts Carmen Electra Behind the Lens

02 2006 August

Ritz Camera Puts Carmen Electra Behind the Lens

In a promotion for charity announced yesterday and noted on the Cancer Blog, Ritz Camera will partner with Carmen Electra to promote two new printing...

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post thumbnail for YouthNoise.com and Teens Changing the World

29 2006 June

YouthNoise.com and Teens Changing the World

When I give presentations to Social Marketing folks, one of my favourite statistics is this interesting point: In the aftermath of Hurricanes Katrina and Rita,...

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post thumbnail for Wikimapia, Google's Green Summer and Marketing Mashups

21 2006 June

Wikimapia, Google's Green Summer and Marketing Mashups

Wikimapia is one of the most recent mashups with Google maps getting a lot of love on del.icio.us lately.  The site is a global effort...

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post thumbnail for The Hyper-Satisfaction Challenge

15 2006 June

The Hyper-Satisfaction Challenge

Several months ago, I read The Ultimate Question, a book from Fred Reichheld about how to measure your company in relation to how likely your...

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post thumbnail for The Ogilvy HIV/Aids 25 Blog

06 2006 June

The Ogilvy HIV/Aids 25 Blog

As most people who pay attention to global media know, this week is the 25th "anniversary" of the Aids epidemic worldwide.  Based on recent reports,...

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post thumbnail for The Marketing of "An Inconvenient Truth"

02 2006 June

The Marketing of "An Inconvenient Truth"

One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling...

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post thumbnail for A New Way of Sharing Patient Opinions Online

05 2006 April

A New Way of Sharing Patient Opinions Online

The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging...

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post thumbnail for Support the Cancer Mosaic

29 2006 March

Support the Cancer Mosaic

Lance Armstrong is a phenomenon, from his heroic story of conquering cancer to the yellow  LIVESTRONG wristbands that launched one of the strongest social marketing...

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post thumbnail for Take the Multilingual Challenge: Globalize Your Blog

14 2006 March

Take the Multilingual Challenge: Globalize Your Blog

One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations...

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