06 2006 September
Google Sightseeing Promotes the Concept of Virtual Tourism
Everyone loves the idea of an exotic vacation, but not everyone loves all the difficulties that can come with it. From the pains of the...
Read Now31 2006 August
Blog Day 2006 at Influential Interactive Marketing
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz This is my second year participating in...
Read Now29 2006 August
JupiterResearch Tries to Redefine "Social Marketing"
Today’s Adotas email newsletter carried the story of JupiterResearch’s new initiative they are calling their "Social Marketing" service. The offering is described in the language...
Read Now13 2006 August
Singelringen Promotes "Single Power" As a Way of Living
Everywhere you turn online there is another site that introduces new ways to find that special someone. From personality profiles on eHarmony to focusing on...
Read Now02 2006 August
Ritz Camera Puts Carmen Electra Behind the Lens
In a promotion for charity announced yesterday and noted on the Cancer Blog, Ritz Camera will partner with Carmen Electra to promote two new printing...
Read Now29 2006 June
YouthNoise.com and Teens Changing the World
When I give presentations to Social Marketing folks, one of my favourite statistics is this interesting point: In the aftermath of Hurricanes Katrina and Rita,...
Read Now21 2006 June
Wikimapia, Google's Green Summer and Marketing Mashups
Wikimapia is one of the most recent mashups with Google maps getting a lot of love on del.icio.us lately. The site is a global effort...
Read Now15 2006 June
The Hyper-Satisfaction Challenge
Several months ago, I read The Ultimate Question, a book from Fred Reichheld about how to measure your company in relation to how likely your...
Read Now06 2006 June
The Ogilvy HIV/Aids 25 Blog
As most people who pay attention to global media know, this week is the 25th "anniversary" of the Aids epidemic worldwide. Based on recent reports,...
Read Now02 2006 June
The Marketing of "An Inconvenient Truth"
One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling...
Read Now05 2006 April
A New Way of Sharing Patient Opinions Online
The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging...
Read Now29 2006 March
Support the Cancer Mosaic
Lance Armstrong is a phenomenon, from his heroic story of conquering cancer to the yellow LIVESTRONG wristbands that launched one of the strongest social marketing...
Read Now14 2006 March
Take the Multilingual Challenge: Globalize Your Blog
One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations...
Read Now