19 2009 April
5 Provocative Questions In Digital Advocacy From Changemakers
On Friday last week I had a chance to attend a "charrette-style" unconference called Changemakers put on by the University of California – Santa Barbara...
Read Now27 2009 March
Going To A Playground This Weekend? Upload and Rate It!
KaBOOM! is a nonprofit group whose sole mission is to inspire more playgrounds to be built so that kids across the country have more places...
Read Now25 2009 March
How To Save The World's Dying Languages (And Stay "On Brand")
Whether we realize it or not, parts of our culture are slowly disappearing. As the world becomes flatter, entire continents choose to use the same...
Read Now04 2008 October
The Do NOT Vote Campaign
As a parent, I appreciate reverse psychology. My kids are still at the age where it works, so I’m a big fan. Apparently when they...
Read Now17 2008 September
Obama Has A Drinking Problem
Got your attention? That’s the brilliant tagline of a new campaign from the folks behind Tappening, a grassroots effort to tell Americans (and the world)...
Read Now15 2008 September
7 Ways To Publish A Book For Marketing
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding...
Read Now31 2008 August
Help Feed 1 Million Children A Day
This weekend I am gathering with more than 800 fellow South Asians for the annual NetIP Conference in Boston. The event is a three day...
Read Now07 2007 December
A Revolutionary Idea: Branding Tap Water
Here is an interesting thought for a Friday afternoon: what if tap water had a brand? When you think about it, all any kind of...
Read Now27 2007 November
Guest Post: What's In a Name?
By Nedra Weinreich I’m honored to have been invited to join the illustrious cast of bloggers here filling in. Congratulations to Rohit and his family...
Read Now15 2007 October
Blog Action Day: 7 Tips on Eating Differently To Impact Climate Change
One thing I can’t resist is an ambitious project. As a marketer, if there is a groundswell for something that I believe in or find...
Read Now04 2007 October
Can LitLiberation Raise $1 Million For Public Schools in 4 Weeks?
Tim Ferriss thinks so, and he’s bringing together an amazing list of influencers like Marc Andreessen, Drew Curtis, Tom Foremski, Matt Mullenweg, Darren Rowse, Premal...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now07 2007 July
Live Earth Includes DC, Thanks To The Native Americans
Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7...
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