17 2011 June
The $1 Million Specialization Question
Of all the small business marketing issues that I have spoken with colleagues or clients with, there is one that seems to come up with...
Read Now10 2011 June
How To Stand In Your Customer's Shoes (Without A Focus Group)
About two months before I turned in the final manuscript on my first marketing book, it was available for pre-order on Amazon. You could see...
Read Now03 2011 June
5 Steps To Surviving A Brand Crisis
Late last year a crippled Carnival Cruise ship was brought into port with thousands of disgruntled customers. Their vacations were ruined, they were stuck at...
Read Now27 2011 May
How Sharing Your Secrets Can Transform Your Business
Colonel Sanders has a trade secret. His special blend of herbs and spices is supposedly the secret formula that makes his chicken taste the way...
Read Now20 2011 May
How The Inventor of OREO Cookies Changed Marketing
In the book The End Of Overeating, former FDA Commissioner Dr. David A. Kessler delves deep into the food industry and talks extensively about how...
Read Now13 2011 May
6 Lessons From Jim Collins On Becoming Great
One of the most dynamic speakers you will ever hear at a live event is legendary business thinker and author Jim Collins. Through is best...
Read Now06 2011 May
What Is The ROI Of A Conversation?
Most students of any business course are taught constantly about the importance of having a good Return on Investment. Whether that "investment" is measure in...
Read Now29 2011 April
The Accountant And The Builder
This is a story about whether social media actually works to sell your business to new customers. As a “digitally-savvy” customer, I was confronted recently...
Read Now22 2011 April
Why Your Customers Will Never Be Your "Friends" Online
Is everyone telling you that your small business should have more "friends" online? Of course you already know that your customers have virtual friends as...
Read Now04 2011 March
How To Fire Your Worst Customer
As a marketing writer, most of the topics I choose to cover are focused on building your business. Ways to promote, sell, motivate or acquire...
Read Now25 2011 February
4 Ways Marketing Can Help You Get Paid Faster
While marketing can do many things for your business such as help you acquire new customers or increase your sales, helping you get paid faster...
Read Now18 2011 February
How To Use President's Day To Promote Your Business
Now that the big retail season has come and gone, most retailers are looking forward to the next big moment where shopping becomes top of...
Read Now11 2011 February
The Tower Of London's Big Marketing Mistake
The Tower Of London is one of the most popular tourist attractions in London with many sources of tourist information proudly declaring its heritage as...
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