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There are some things in business that no one really teaches you. It is the "instinctive" part of being a professional, and it mostly refers to little things. A powerful reminder of how important those little things are comes from the founder of the brand I work for, David Ogilvy, who said: "I always use … Read more
For a little less than a year, I have been contributing technology articles to an interesting blog launched by the USA Network (a cable television network) to celebrate people and organizations who are having a positive impact on American culture. Along with fellow writers who focus on all kinds of topics from food to music … Read more
To say that Gilt.com is on fire may be something of a understatement. The site, which features daily special sales of luxury products at discount prices is on track by some estimates to pull in $400 million in sales for the 2010 calendar year. The growth of Gilt.com has coincided with a shift in how … Read more
One of the most visible effects of the social media revolution is the relative power that is now in the hands of an individual consumer when it comes to spreading a positive or negative experience with your brand to hundreds, thousands, and even millions of people. Shoppers have a voice and it is now far … Read more
I have officially been in Beijing for 4 days now. I start this post with that admission, because before you read this I want you to know that I’m no expert on Beijing or China. Before this current trip, I have been here once before. Aside from a few useful phrases, I don’t really speak … Read more
As I tour around at events talking about why brands need to have a personality, a question that comes up often is about which brands don’t have a personality and suffer from facelessness. One of the most obvious categories that has built a dreadful reputation for itself is the wireless phone industry in the US. … Read more
Today I’m trying an interesting experiment with another author, David Vinjamuri. We are doing mirror interviews and posting them at the same time – so he asked me 10 questions about PNI and I asked him 10 about his new book called Accidental Branding. Aside from both being in the midst of the same challenge … Read more
One of the best discussions I managed to make it to at SXSW was also one of the smallest … a talk by Daniel H. Pink (author of A Whole New Mind) all about the rise of Manga. It is a topic I am particularly interested in because there is an entire passage in PNI … Read more
A big part of my job is about creativity. Coming up with ideas to help our clients stand out, and trying to add new thinking to every new engagement. As much as I appreciate the role of creativity in a place like a creative marketing agency that I work in … I also realize that … Read more
One day I am going to write a screenplay. I used to write plays, but to finally write a screenplay and try to sell it to Hollywood is a great ambition of mine that I will probably chase one day. But this blog is most definitely about marketing and not screenwriting. So why bring up … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
