05 2025 March
The Subtle Master Plan Behind De Beers New DiamondProof In-Store Verification Device
A little over six months ago, De Beers Group announced the DiamondProof “diamond verification instrument” at a jewelry trade show in Las Vegas. The idea was that...
Read Now10 2025 February
Poopy Diapers and How to Destroy a Small Business with Minimal Effort
Paul and Rachelle Baron sell washable swim diapers on Amazon. Like many other small businesses, they use the logistics arm of Amazon to provide distribution...
Read Now05 2025 February
The Age of the AI Chatbot Salesperson Might Have an Unintended Side Effect
Training an employee to do upselling (and be good at it) is notoriously difficult. When it’s done right, it can drive significant revenue for many...
Read Now16 2025 January
The Brilliance of Costco’s New Plan to Build Apartments on Top of Their Stores
There is a housing shortage in many cities. And there’s a Costco in those cities. In an ambitious new project, the brand is working with...
Read Now06 2025 January
How 2025 Could Become The Year of Reuse
Every time I would visit India growing up, one sight would fascinate me as we traveled the roads was the number of old Ambassador black...
Read Now26 2024 December
The Biggest Question from the Influencer Suing Another Influencer for “Copying Her Vibe”
Two influencers meet at a fancy hotel in Austin to collaborate on some social media posts. That’s how the story started but it quickly goes...
Read Now26 2024 November
The Non-Obvious Book of the Week: Pretending You Care by Norm Feuti
As we head into a holiday season, the Black Friday deals are already getting published out there and you might be thinking about heading out...
Read Now04 2024 September
Why Branded Reselling Platforms That Allow Customers to Sell Old Products to Each Other May Be Better Than Ebay
Sustainability-first brands like Patagonia have taken their commitment to reuse to the furthest extreme by creating an entire ecommerce experience dedicated to allowing their customers...
Read Now13 2024 June
The Unpredictable Gamble of Collecting Vintage Toys
If you are a child of the 80s, this week’s story of the latest vintage toy to sell for over half a million dollars (a Star Wars...
Read Now25 2024 April
Detroit Rides “Post Bankruptcy Energy” To Become America’s Most Unlikely Boomtown, According to WSJ
About ten years ago, no one would have said the city of Detroit would be sitting at the perfect crossroads of multiple urban trends. Around...
Read Now24 2024 April
Why Amazon Is Filled with Garbage Ebooks and How They Could Fix It
An article from Vox this week explored why exactly Amazon is filled with so many garbage ebooks, and the answer is infuriatingly straightforward. AI makes it...
Read Now05 2024 April
The Disturbing Truth About How Trader Joe’s Sources New Products
Trader Joe’s doesn’t seem like an evil brand. Their personality-driven backstory offers an irresistible underdog mentality that drives rabid brand fans who celebrate every new product arrival. Unfortunately,...
Read Now04 2024 March
Getting Ready For The Dynamic Pricing Future Of All Things
This week Wendy’s unintentionally stirred up some trouble as headlines popped up online that the fast-food chain was testing “surge pricing” similar to Uber where...
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