17 2007 September
Three Simple Words And Three Sites Every Marketer Should Read
There are a lot of resources out there for marketers. We read books and blog posts and articles and magazines and podcasts and video blogs...
Read Now06 2007 September
Measurement: Creating A Social Media Impact Factor
There is a metric used for scholarly journals called the impact factor (IF). In the world of medical and professional journals, the criteria for influence...
Read Now27 2007 August
Why Everyone Hates To Love Technorati (But Does Anyway)
For all of the criticism about Technorati’s inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning...
Read Now07 2007 August
How To Find Sites Faster Online Without Using Google
Google is great when you are searching for a single webpage or source of information. Many of my searches still fit that category – so...
Read Now21 2007 March
The ROI of Blogging: Share Your Top 5 Stories
Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend...
Read Now22 2007 February
3 Big Reasons I'm Not An Apple Enthusiast
As a marketer, I should be in love with Apple. After all, I have an iPod and a Mac at home – and Apple’s marketing...
Read Now21 2007 February
Jaman and The New Global Niche
Ethnicity has always been an appealing niche for foreign language newspapers and magazines to local cable television programs. Restaurants, churches and temples are all centers...
Read Now09 2007 February
Yahoo! Pipes Offers The Next Evolution of Marketing with RSS
RSS is one of those technologies that has a relatively enigmatic name for a very simple concept. The idea that you can provide a feed...
Read Now11 2007 January
The iPhone Controversy and Apple's Big Brand Challenge
Every news media outlet and just about every blog in the universe is buzzing about Apple’s big iPhone announcement Monday at MacWorld. It has been...
Read Now27 2006 December
A Recap of 2006 on Influential Interactive Marketing
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...
Read Now22 2006 December
Quantcast Offers Free Audience Data on 20 Million+ Sites
Yesterday I had a chat with Konrad Feldman, one of the co-Founders of a company called Quantcast that quietly launched an online measurement tool about...
Read Now19 2006 September
5 Reasons the NFL is the Dominant Sports Brand in America
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz About two weeks ago, I was travelling...
Read Now29 2006 August
JupiterResearch Tries to Redefine "Social Marketing"
Today’s Adotas email newsletter carried the story of JupiterResearch’s new initiative they are calling their "Social Marketing" service. The offering is described in the language...
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