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Before I ever wrote my first book, I had always heard a few things about the process of writing. The most common was that the experience is kind of like digging yourself into a hole. You "hide" in there while you are writing and finally at the end of the process, you emerge. You deliver … Read more
Last year when I spoke at a TEDx conference on reinventing marketing, I asked what I thought at the time was a relatively innocent question: "how many people in the audience feel that marketing is adding something positive to the world around them?" Of the few hands that went up, the majority came from people … Read more
A few weeks ago I was asked an interesting question about what inspires me. As I thought about my answer, I realized that for me it isn't a person but rather an action that I find most inspirational. The people around the world who have an idea and decide to do something about it deserve … Read more
I actively hate cauliflower. In marketing terms, you could call me a brand dectractor … as I am generally pretty vocal about my dislike of the sweat-sock-smelling-mush-flavored vegetable. Hate is often extreme like that, and most of us believe passionately in what we dislike. What we "like" on the other hand, has been getting devalued … Read more
If there is one universal truth that almost no one in the world of technology or social media has figured out, it might be this: everyone hates evangelists. No matter what they are "evangelizing" – the world view anyone who claims this title for themselves usually has is that the product, service or idea that … Read more
Last month while working on a strategy for a large client, we had a brilliant idea. This was not the kind of idea that agencies come up with all the time while sitting in a room by themselves drawing pictures on a whiteboard. No, this was the kind of game changing idea that could solve … Read more
This is not a piece about politics, it is about marketing. Earlier this year, Google announced that they would launch a new product that was widely reviewed by those in the know about the consumer electronics industry as a brilliant money loser. The product, called the Nexus One, was anticipated to be the ultimate contradiction … Read more
There are some things in business that no one really teaches you. It is the "instinctive" part of being a professional, and it mostly refers to little things. A powerful reminder of how important those little things are comes from the founder of the brand I work for, David Ogilvy, who said: "I always use … Read more
I used to sit in the front seat of a taxi. When I lived in Sydney, it was a cultural rite of passage … a learned behaviour that revealed an acquired understanding about the Australian culture. As I headed towards the southern hemisphere earlier this week and landed in South Africa, the impulse struck me … Read more
In 2001 Apple launched what would be one of the most iconic products of the 21st century's first decade. The iPod changed music and consumer electronics – but it also led to one of the most counterintuitive marketing strategies of the modern age as well. As the iPod grew in popularity, Apple began to sell … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
