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I have an unwritten rule on my blog that I try to do my best to follow – and that is to avoid flagrant self promotion. As a fair warning, I am going to break that rule with this post. I am fairly sure that most of you who read this blog on a consistent … Read more
I spent the day today at the Nielsen CGM Summit in NY listening to some panels and presentations from Nielsen and many of their clients about the future of measuring CGM. One thing I was looking forward to about this event in particular is that the percentage of brands vs. agencies in attendance would be … Read more
Have you ever played soccer with a Brazilian? On the soccer field, there are many styles that you come to recognize if you have played against enough international players. Germans have a different style than Mexicans. As most soccer players will tell you, the Brazilian style of soccer is something special. Their approach is also … Read more
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday in an article by Keith Huang. As Jay Berkowitz from Ten Golden Rules shares on his team blog, my blog was one of 60 resources that they recommended to the … Read more
On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity. Who has the time to send these incessant "tweets" all day long? As it turns out, lots of smart folks with respectable jobs, but that’s besides the point. Driven by Mark Simon’s … Read more
Football season is starting again and this year NBC has the rights to broadcast a portion of the NFL games and along with their coverage unfortunately comes Bob Costas – one of a handful of standard wax-like figureheads of American sports broadcasting for the past several decades. Perhaps a textbook definition of what Scott Adams … Read more
I used to sit in the front seat of a taxi. In Australia, if you are male and riding in a cab alone – it is standard practice. Every time I would come home to America while I was living in Sydney, I would delight in telling this little known quirk to my American friends … Read more
Before making their way into dishes served by 5 star restaurants around the world, black truffles start their journey to the plate by being discovered and licked by a dog (or pig). Is that the kind of delicacy you are interested in? When you think about it, a lot of what we strive for or … Read more
When it comes to social media tools, most are not gender specific. That’s a good thing, as it means they can be uniformly useful for everyone, but it’s a sign of evolution when more specifically targeted sites start to appear. It happened with websites and now the same seems to be happening with several new … Read more
I don’t wear ties. It’s not so much a rule as it is a preferred statement – learned over being in the interactive industry for more than ten years. Instead, I often wear button down shirts, which leads me to the most serious of all wardrobe questions that men around the world deal with on … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
