19 2012 October
How Much Time Does Creativity Really Take?
What if Usain Bolt charged per hour to watch him race? It’s a ridiculous thought, of course. Yet we all know that the only reason...
Read Now16 2012 September
How To Launch A Successful Product: Lessons From the New Kindle Fire HD
I have been a fan of the Amazon Kindle device for some time now … and I ordered the new 7 inch Kindle Fire the...
Read Now23 2012 July
12 Big Trends Transforming The World Of Retail Right Now
Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the...
Read Now17 2012 July
Dollar Shave Club Offers The Cure For Overmarketing
My current razor has three blades, but I am sadly certain that at some point pretty soon that will seem laughably low. The razor blade...
Read Now30 2005 September
I might be wrong, but …
Living in DC, one of the things that you become very used to is the qualifying statement. A huge number of people in this town...
Read Now28 2005 September
Fear Marketing
In the mail yesterday I came across a direct mail piece for www.basements.com with the warning "more hurricanes predicted" – aiming to convince me to...
Read Now20 2005 July
The Power of Random for Marketers
Random is the New Order — Welcome to a life less orderly. As official soundtrack to the random revolution, the iPod Shuffle takes you on...
Read Now