10 2018 August
Victorinox and How To Use Powerfully Ordinary Videos For Marketing
One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told...
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09 2018 July
Cadbury Is The First Brand To Get Banned From Advertising To Kids
Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.
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29 2018 June
How Hot Dog Water Became The Hottest New Health Drink In America
Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would...
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13 2018 June
Customers Are Not Always Right (And Sometimes Don’t Deserve Nice Things)
Yes, Elon Musk finally released his flame throwers to the consumer market … and people promptly began using them in totally inappropriate ways. It is...
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11 2018 June
How To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola
This week Crayola branched out in a new direction by launching its own line of colorful beauty products. In the same week, Blackberry continued their...
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26 2018 February
StockX Takes On Ebay (And Wins), Predictive Banking And A Surprising Gamble From Moviepass
This was a busy week with continuing stories from the Olympics, teens showing leadership, and the launch of a questionably moral new reality show from Netflix....
Read Now04 2018 January
7 Exciting Trends To Watch From CES 2018
In the first years of publishing my annual trend report, I used to wait until early in the year just so I could go to...
Read Now31 2017 October
Flavor Changing Skittles And Other Fun Halloween Stories
Given next week is Halloween – I thought it fitting to share a few related stories this week. The first is about Skittles “Trick Plays”...
Read Now27 2017 October
Stop Selling Products & Services and Sell Projects Instead
This post from GlaxoSmithKline exec Antonio Nieto-Rodriguez really got me thinking about a new way of selling. Rather than focusing on products or experiences, this article argues...
Read Now09 2017 October
Adventure Tape Tries To Create The Next Duct Tape
What would you do if you had to market a product that is competing with duct tape? Here’s a great 5 step strategy from the...
Read Now29 2017 August
Why The NFL’s Newest Stadium Will Have $2 Hot Dogs and $5 Beer
In a league often defined by greed, with unscrupulous owners who are sometimes hated by their entire fan populations (like Daniel Snyder of the Redskins), it may...
Read Now28 2017 August
Are Millennials Really Killing Harley Davidson?
Millennials are being blamed for the recent woes of casual dining restaurants like Buffalo Wild Wings and Applebees and even more established brands like Harley Davidson –...
Read Now10 2017 August
IKEA Creates 72 Regional Versions Of Its Iconic Catalog … Here’s Why
This week IKEA will release its new 2018 catalog, and this timely piece looks at how a small internal army of hundreds of photographers, art...
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