Product Marketing - Rohit Bhargava

The 2018 Non-Obvious Book Awards – Top 50 Business Books Of The Year

December 13, 2018 by Rohit

Every year my team and I read and review hundreds of books in the process of curating ideas to incorporate in our annual list of trends. Beyond using those books to inspire how we see the world, we also select our favorites each year to feature as part of the Non-Obvious Book Awards program. For … Read more

The Loneliness Industry and the World’s Saddest Product

August 28, 2018 by Rohit

About a year and a half ago, a Japanese company called Gatebox released a depressing preview video of a new AI powered “Holographic Wife” that would offer lonely young Japanese salarymen companionship at home. The character is based on anime and stand about 8 inches tall inside a glass box. This week the company finally released their actual … Read more

Victorinox and How To Use Powerfully Ordinary Videos For Marketing

August 10, 2018 by Rohit

One piece of advice I am fond of sharing from the stage is about the importance of showing your work – something we are told to do in school but often forget. This brand video from Victorinox is a twelve minute journey behind the scenes into how their iconic Swiss Army Knives are made. The … Read more

Cadbury Is The First Brand To Get Banned From Advertising To Kids

July 9, 2018 by Rohit

Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.

How Hot Dog Water Became The Hottest New Health Drink In America

June 29, 2018 by Rohit

Hot Dog Water officially launched this week and you can have some for just $38 a bottle. Before you roll your eyes in disgust, would it change your mind to learn that it helps restore the body’s homeostasis after an electrolyte imbalance? It is only if you read till the end of the small print … Read more

Customers Are Not Always Right (And Sometimes Don’t Deserve Nice Things)

June 13, 2018 by Rohit

Yes, Elon Musk finally released his flame throwers to the consumer market … and people promptly began using them in totally inappropriate ways. It is a predictable side effect of our culture of Everyday Stardom that consumers behave badly … just because they can. This week, there were plenty of examples that maybe we don’t … Read more

How To Reinvent A Brand: Lessons From Kodak, Blackberry and Crayola

June 11, 2018 by Rohit

This week Crayola branched out in a new direction by launching its own line of colorful beauty products. In the same week, Blackberry continued their own quest to maintain relevance and resurrect their fading brand by announcing the KEY2 (a new phone featuring a full keyboard) and Kodak showed off the first photos taken on … Read more

StockX Takes On Ebay (And Wins), Predictive Banking And A Surprising Gamble From Moviepass

February 26, 2018 by Rohit

This was a busy week with continuing stories from the Olympics, teens showing leadership, and the launch of a questionably moral new reality show from Netflix. Other stories this week take a deeper look at the potential of predictive banking, the rapid rise of StockX as a competitor to eBay and Emirates wonderful new ad that … Read more

7 Exciting Trends To Watch From CES 2018

January 4, 2018 by Rohit

In the first years of publishing my annual trend report, I used to wait until early in the year just so I could go to CES and incorporate some of the ideas and products from the show into my research. With the accelerated schedule of getting the report out by December, I end up forecasting … Read more