24 2007 September
8 Unique Reasons People Like Twitter (And Why Microblogging Matters)
On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity. Who has...
Read Now22 2007 August
Add Your Votes To The New SxSW Panel Picker
For those who follow this blog, you know that I attend and speak at a lot of events. Each has a different vibe and type...
Read Now16 2007 August
New York's Papaya Branding Problem
If I gave you two words, papaya and new york (ok, three words), what would you think of? If you are American, chances are these...
Read Now15 2007 August
Branding the Subcontinent: India's Inspiring 60th Anniversary Celebration
Today is India’s 60th Anniversary of Independence and there is lots of discussion on Indian blogs about the significance of this day and what it...
Read Now21 2007 May
6 Dream Features Of The Ideal Social Network For Your Family
Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with...
Read Now23 2007 April
Inside the Art of Brand Personality: A Preview of Ad-Tech Panel
Tomorrow I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social...
Read Now03 2007 April
Are You Marketing Your Product Backstory?
Several weeks ago, I noted an interesting story about how Dole is offering "farm codes" printed onto stickers that are placed on organic bananas offering...
Read Now20 2007 March
The Death of the Invisible Agency
There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend – agencies were largely...
Read Now15 2007 March
How to Create a Microbrand Like GapingVoid
It might sometimes seem like everything is going micro. With microlending, loans are getting smaller. With online video, entertainment is getting shorter. Technology devices are,...
Read Now14 2007 March
5 Brilliant Marketing Ideas from SxSW
Over the next week, I’ll posting some of the other insights I will be taking from the event, but in the meantime here are just...
Read Now08 2007 March
Introducing The Best Panel at Ad-Tech San Francisco
I know there’s not usually supposed to be a competition between panels, but yesterday we just put the finishing touches on what I think is...
Read Now20 2006 July
The Human Side of Search: Presentation from Search Insider Summit
Below is the presentation on the Human Side of Search that I gave today at the Search Insider Summit here in Keystone, Colorado (right click...
Read Now19 2006 July
The Human Side of Search: Sharing Your Expertise Online
Everyone is an expert in something, as the powerful old tagline from Seth Godin’s Squidoo initially promised when the site launched. Squidoo is one of...
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