27 2006 December
A Recap of 2006 on Influential Interactive Marketing
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...
Read Now20 2006 October
Dove's Evolution of Beauty Campaign Goes Viral on YouTube
Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world,...
Read Now09 2006 October
Why Taco Bell is Getting Multicultural Marketing Wrong
Taco Bell has long had what I consider to be one of the best advertising taglines in the fast food industry – "Think Outside the...
Read Now13 2006 August
Singelringen Promotes "Single Power" As a Way of Living
Everywhere you turn online there is another site that introduces new ways to find that special someone. From personality profiles on eHarmony to focusing on...
Read Now06 2006 August
Snakes on a Plane Viral Campaign Misses the Multicultural Mark
I came across an interesting viral campaign for the upcoming movie "Snakes on a Plane" where users can go online and enter names to have...
Read Now14 2006 March
Take the Multilingual Challenge: Globalize Your Blog
One of the things I have noted over the past year of blogging is that this blog receives a significant amount of traffic from locations...
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