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Flash Superhero Movie Director Proves We’re Not Great at Learning from Failure

The Flash

The Flash movie came out in 2023 and by box office standards, it was a flop. A story making the rounds in entertainment trade publications this week was all about comments the movie’s director Andy Muschietti made in recent interviews attempting to explain exactly why the movie failed. According to him, it performed poorly because … Read more

The Long Game of the Kardashians May Be Smarter Than You Think

Kardashians

Most of us know that reality TV is often heavily scripted and edited to tell an intentionally melodramatic story. Usually the on-screen participants have little to no control over how they are portrayed. The Kardashians have always been different. The family has frequently been criticized for having little talent and only being famous for being … Read more

Is All-Blind Narration the Future of Audio Description for Films & TV?

audio description

“He looks ahead, his dark eyebrows overshadowing his dark eyes. One of his several gold teeth gleams in the dim light.” This is the audio description for a scene from a limited series called The Penguin from Max, a part of the Warner Brothers group. This isn’t just another AI-generated audio description of a visual … Read more

How the Black List Changed Hollywood, and Might Change Publishing Too

Blacklist

Nearly twenty years ago, Franklin Leonard started publishing his Black List which collected “an annual survey of Hollywood’s best unproduced screenplays.” The goal was to help undiscovered projects find funding and backers. More than 400 of the forgotten works on his list were eventually produced, including blockbusters like Slumdog Millionaire and The King’s Speech. His efforts have … Read more

Should All Celebrities Be Advocates?

Should all Celebrities be Advocates

Earlier this month, a campaign on TikTok known as Blockout 2024 was launched as a response to tone-deaf social media posts from celebrities and online influencers about the over-the-top fashion choices from the Met Gala. The movement encourages people to “block all the celebrities, influencers and wealthy socialites who are not using their resources to … Read more

Imagining the Future of Hip Hop and Art in 50 Years

Imagining the Future Of Hip Hop and Art In 50 Years

The day after the Met Gala, the Internet was flooded with deep fakes of celebrities who weren’t there, wearing things they never wore. Some of them were pretty convincing. The future of art, fashion, and music will see all sorts of disruptions in the coming years from technology like this. Where is all of this headed? … Read more

How Netflix Solves Content Overload with the Entertainment Industry’s Best User Interface Design

How Netflix Solves Content Overload with the Entertainment Industry's Best User Interface Design

How does a company that offers more than a billion hours of programming make it less intimidating to find something to watch? This is a problem Netflix has been working on for well over a decade. In a rare behind-the-scenes interview, Fast Company shared a Q&A with Netflix VP of design Steve Johnson about how exactly Netflix … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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