As Featured In:
Webby
AdAge
HBR
WSJ
This past week, a closed group of attendees at a private Google event got a first look at an ambitious project that has been in the works for nearly a year to digitally remaster the original 1939 footage from the film The Wizard of Oz and somehow make it fit onto the 16k digital screens … Read more
When the Best Actor award was announced and Adrien Brody took the top honor for the second time, he headed toward stage and abruptly stopped. Realizing he was chewing gum, he took it out and threw it to his partner and “personal gum valet” Georgina Chapman. That was just part of the criticism that author … Read more
There aren’t many brands that define their entire category so much that people literally use the brand name interchangeably to describe the product. Kleenex has always had that for the tissue industry, and now they are doubling down on this dominance with a clever new partnership with movie database IMDB to offer “The Kleenex Score” to movies … Read more
A big presence on social media may have seemed like a nice-to-have for creators but in the case of Hollywood films, there’s growing evidence that it may already be a necessity. In a recent interview with Variety, actor Ethan Hawke shared some observations about the growing role a social media platform is taking in casting decisions for … Read more
I find the idea of canceled TV programs to be intriguing. I always have. It’s not that I enjoy reading about the creative misfortune of people having their ideas crushed after a depressingly small window of time to prove themselves “worthy.” The process to even get a show concept green lit, filmed, edited and then … Read more
The Flash movie came out in 2023 and by box office standards, it was a flop. A story making the rounds in entertainment trade publications this week was all about comments the movie’s director Andy Muschietti made in recent interviews attempting to explain exactly why the movie failed. According to him, it performed poorly because … Read more
Most of us know that reality TV is often heavily scripted and edited to tell an intentionally melodramatic story. Usually the on-screen participants have little to no control over how they are portrayed. The Kardashians have always been different. The family has frequently been criticized for having little talent and only being famous for being … Read more
About eighteen months ago, actor and musician Jamie Foxx got sick. Like really sick. He was rushed to the hospital with “life threatening” injuries and fans plus the media alike all were left to pray and speculate about the mysterious cause of his illness. Meanwhile, his family and friends kept quiet about it – refusing … Read more
“He looks ahead, his dark eyebrows overshadowing his dark eyes. One of his several gold teeth gleams in the dim light.” This is the audio description for a scene from a limited series called The Penguin from Max, a part of the Warner Brothers group. This isn’t just another AI-generated audio description of a visual … Read more
I have probably watched that darts scene from Ted Lasso a dozen times. If you know the show, you probably understand why I would love it. And if you haven’t, you need to see it now (you’ll still get it even if you haven’t seen the show). I’m linking the full video below. This week … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - released 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.
In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
