11 2007 January
The iPhone Controversy and Apple's Big Brand Challenge
Every news media outlet and just about every blog in the universe is buzzing about Apple’s big iPhone announcement Monday at MacWorld. It has been...
Read Now08 2007 January
CES and Marketing in the Age of Control
Last night Bill Gates shared his vision of the future to kickoff the Consumer Electronics Show – and focus attention during the annual gadget-fest on...
Read Now27 2006 December
A Recap of 2006 on Influential Interactive Marketing
Let’s start with a warning … this is the "clip show" post where I recycle a lot of old material so if that causes you...
Read Now17 2006 October
Hyatt Offers Wake Up Calls from Christie Brinkley
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In an interesting new promotion from Hyatt...
Read Now10 2006 October
Intel Partners with Second Life and Launches a Blog … This Week
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz In one of the most interesting campaigns...
Read Now29 2006 August
Arrival of the Bluetooth Billboard
The billboard is getting a makeover these days, as marketers get smarter about using the ultimate outdoor advertising vehicle to encourage more interaction with branded...
Read Now26 2006 August
Idea Bar: The Mobile Sales Assistant
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz It seems like everyone has a mobile...
Read Now02 2006 June
The Marketing of "An Inconvenient Truth"
One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling...
Read Now31 2006 May
Interactive Marketing vs. Online Marketing
I have never called myself an online marketer. To me, online marketing refers to a range of activities that happen only on the Internet –...
Read Now30 2006 May
Bluetooth and "Placecasting"
Following from my previous post about the Landrover promotion, I did a bit more research and learned about Consola, the Open Source Proximity Media Server. ...
Read Now30 2006 May
Landrover Tries Bluetooth Marketing
In downtown NY today, I passed a billboard for a Landrover promotion encouraging people to put their bluetooth handsets to discoverable in order to learn...
Read Now03 2006 May
Text Messaging and Customer Service
Recently, I had the chance to stay at the W Hotel in Times Square – and they had an interesting new text messaging service designed...
Read Now03 2006 April
Butterfinger Launches FollowtheFinger.com
Walking through the streets of Old City in Philadelphia this weekend, there were people standing in line to get into clubs telling each other to...
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