17 2011 January
What Samsung (And Others) Learned From Apple That Will Change Our Future
In 2001 Apple launched what would be one of the most iconic products of the 21st century's first decade. The iPod changed music and consumer...
Read Now18 2010 February
5 Terms That Signify The Future Of Mobile Marketing
For many marketers, considering mobile marketing year after year is the same story. The year starts off with lots of hype about it finally being...
Read Now09 2008 June
Why Sprint's New Campaign Wins Only 50% Of Their Battle
As I tour around at events talking about why brands need to have a personality, a question that comes up often is about which brands...
Read Now06 2008 May
How "Location Shifting" Could Reinvent GeoTargeted Online Marketing
There’s a pretty simple idea that could transform the landscape of targeted online communications, but no one is doing it … yet. If you have...
Read Now30 2008 April
Plse Forgiv Typoes – Jott Fights Terse Reply Syndrome
For anyone who uses a Blackberry religiously, or works with those who do – you also know that there is a new language that has...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now11 2007 September
IdeaBar: Still Seeking The Great Semacode Marketing Idea
Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an...
Read Now09 2007 July
The Complete Gallery Of Simpsons Movie Marketing
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the...
Read Now02 2007 July
3 Things We Need (Besides the iPhone) To Revolutionize Mobile Marketing
As writeups of experiences with the iPhone cover blogs and traditional media today – many marketers will likely be reconsidering what their mobile marketing strategy...
Read Now23 2007 April
A Few Non-boring Ways to Use Twitter For Marketing
Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof. Collecting groups of text messages and emails...
Read Now19 2007 April
2 Recaps of The Millennials Conference
Yesterday I moderated a panel on user generated content at the Millennials Conference put on by my friends at Digital Media Wire, an event that...
Read Now23 2007 February
Learning from Blackberry's Social Media Marketing Mistakes
Blackberry’s recent "Share Your Stories" campaign was inspiring for me, though probably not in the way they intended. I actually love my Blackberry, but their...
Read Now29 2007 January
IdeaBar: "Beaconvertising" And New Social Media Phones
This post is not about the iPhone. You might have heard that many people believe the latest innovation from Apple will not only revolutionize the...
Read Now