28 2011 February
6 Marketing Lessons From A Hollywood Movie Producer
The morning after the Academy Awards celebrated everything about movies, the one underappreciated ingredient that every winning film had was a champion that helped that...
Read Now17 2011 January
What Samsung (And Others) Learned From Apple That Will Change Our Future
In 2001 Apple launched what would be one of the most iconic products of the 21st century's first decade. The iPod changed music and consumer...
Read Now06 2010 December
Why The "Digital Death" Campaign Failed Despite Celebrity Support
Last week on December 1st to support World AIDS Day, a small group of celebrities with millions of fans led by Alicia Keyes decided to...
Read Now27 2010 November
Small Business Saturday: Amex's Smartest Marketing Effort Yet
This morning as most Americans will wake up after the busiest "Black Friday" shopping day of the year, a weekend of buying and saving is...
Read Now04 2010 August
Gilty Secrets: 10 Marketing Techniques From Today's Hottest eCommerce Site
To say that Gilt.com is on fire may be something of a understatement. The site, which features daily special sales of luxury products at discount...
Read Now20 2010 July
What USA Network Knows About Branding That MTV Doesn't
The day that Michael Jackson died, I turned to MTV for the first time in several years. Like others in the so-called MTV Generation sandwiched...
Read Now16 2010 July
Why The "Old Spice Guy" Might Be The Perfect Branding Campaign
You might have seen a randomly bare chested and very good looking guy doing a bunch of short videos that look suspiciously like a funny...
Read Now01 2010 July
FIFA World Cup 2010 Marketing Roundup – 10 Marketing Lessons From South Africa
Now that the Round of 16 is over and we are down to the final 8 teams that will be playing in the Quarterfinals of...
Read Now15 2009 October
Blog Action Day: 10 Great Climate Change Marketing Campaigns
Today is Blog Action Day, a global movement of bloggers to all discuss a single issue on one day around the world. I have been...
Read Now22 2009 September
9 Ways For Luxury Brands To Use Social Media
Late last week I had the opportunity to be part of a unique event for the Washington DC area. Dubbed "All Access Fashion" – the...
Read Now13 2009 July
6 Lessons From the Best Marketing Campaign Ever
Last month an unlikely underdog stunned the marketing world at the International Cannes Advertising Festival. At the show, a single marketing campaign took home a...
Read Now15 2008 September
7 Ways To Publish A Book For Marketing
I love books. Not just for the power of conveying an idea through a printed form, but also for the emotional significance of actually holding...
Read Now27 2008 August
The Real Secret To Apple's Success
At some point just about every marketer is bound to look at something that Apple is doing and wish they could have done it for...
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