18 2017 August
Esports Could Be An Olympic Sport By 2024
After years of pushback, some people think that esports may be on the verge of recognition as a “real” sport – courtesy of the International Olympic Committee.
Read Now07 2017 August
Chinese Mall Installs “Husband Pods” For Bored Spouses
The bored husband at a shopping mall is one of the most common stereotypes of suburbia and now a Chinese gaming company has a solution...
Read Now04 2017 March
Agencies Embrace Trump’s America, Elmer’s Slime Problem & Why Digital IQ Is Falling
For a quick summary, this week’s featured stories include: 20 luxury brands that millennials most want to own Why CEOs are slowly losing confidence in...
Read Now20 2017 January
Tokyo Toilets, the World’s Rudest Billboard and Richard Branson’s Next Big Idea
This week’s stories span from a new design for the many buttons on Japanese toilets to a deeper look at the flaws inside one of...
Read Now13 2017 January
Kodak Brings Back Film, How To Be Funny On Stage, and the Professional Snowball Fighting League
The stories this week offer a valuable reminder that while we tend to focus a lot of our attention on looking forward toward the future,...
Read Now23 2016 December
Hasbro Saves Families, Amazon’s Uber Idea, CES 2017 and Marketing Lessons From Hatchimals
Given it is the end of the year, this week’s stories include several holiday themes, including an inside look at the PR strategy behind Hatchimals,...
Read Now16 2016 December
Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti-Social Ad, and Citibank’s Flawed Strategy
First of all, thank you for indulging me for the past two weeks as I shared my favorite books of the year and also announced...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now15 2016 July
5 Stories That Explain Pokemon Go And Other Non-Obvious Insights
Based on the dominating news this past week about Pokemon Go, it was tempting to devote this entire newsletter to the subject – but that...
Read Now11 2016 March
BMW’s Shape Shifting Car, Disney’s Brilliant $1Billion Idea and the Smartest News App Ever
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...
Read Now04 2016 March
Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...
Read Now29 2013 January
How Great Brands Rethink Their Expiration Dates
There is a very good reason that milk has an expiration date. No one wants to have crusty lumpy milk in their fridge. A lot...
Read Now23 2012 July
12 Big Trends Transforming The World Of Retail Right Now
Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the...
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