12 2024 February
Super Bowl Marketing Recap: The Best, Worst and Almost Ok Ads From The Big Game
This year’s Super Bowl Ads cost $7 million – and most are being rated today based on their entertainment value. Not exactly the metric I...
Read Now27 2023 December
Inside the New York Times Big Bet on Gaming
The team of editors at the New York Times that’s currently breaking new ground isn’t one that you’d expect. Gaming has become such a major surging area...
Read Now07 2023 November
Doritos Creates AI That Silences the Sounds of Crunching While Gaming
Listening to someone crunchily eating Doritos is probably high on many lists of annoying behavior but imagine how much worse it must be to listen...
Read Now14 2023 October
SXSW Sydney and a Sneak Peek at the Non-Obvious Podcast
Next week I'll be back in Australia speaking at the international edition of SXSW in Sydney. In addition to doing a Featured Session, I'll be recording two episodes LIVE from the stage for my upcoming Non-Obvious Show podcast (launching later this year).
Read Now07 2023 August
How The Nintendo NES Game Console Changed the World
Yes, I am part of the generation that grew up with the original Nintendo gaming system … and sometimes I even feature it in my...
Read Now26 2019 December
5 Non-Obvious Megatrends Changing Our World In 2020
For the past ten years I have gone through an annual ritual of publishing a book about trends that describe our shifting culture and business...
Read Now31 2019 January
How Millennials Became Workaholics, Japan’s Big Hacking Experiment and Why People Believe Tabloids | Non-Obvious Insights 01.31.19
Millennials Glorify #Hustle,Take Unhealthy Workaholism Mainstream As we live through the rise of “#hustle culture,” this article provides a much needed reminder that we need to stop...
Read Now12 2018 July
Pokemon Go Isn’t Dead … It’s Quietly Dominating
A little over two years ago, Pokemon Go was everywhere. People walked down the street glued to their phones. And then one day it all...
Read Now02 2018 April
Selfie Medicine, Luxury Marketing And How To Get Paid To Watch Netflix
This week my story picks range from exploring the future of luxury marketing and healthcare to addictive game design to the world of people who...
Read Now09 2017 September
Uno Finally Creates A Version For The Color-Blind
Inclusiveness is certainly a hot topic right now and so Uno and Mattel are well on trend with this announcement that they now have a...
Read Now18 2017 August
Esports Could Be An Olympic Sport By 2024
After years of pushback, some people think that esports may be on the verge of recognition as a “real” sport – courtesy of the International Olympic Committee.
Read Now07 2017 August
Chinese Mall Installs “Husband Pods” For Bored Spouses
The bored husband at a shopping mall is one of the most common stereotypes of suburbia and now a Chinese gaming company has a solution...
Read Now04 2017 March
Agencies Embrace Trump’s America, Elmer’s Slime Problem & Why Digital IQ Is Falling
For a quick summary, this week’s featured stories include: 20 luxury brands that millennials most want to own Why CEOs are slowly losing confidence in...
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