06 2024 September
Save the World. Eat More Lionfish and Green Crabs.
Lobster is considered a luxury food today, with high prices to prove it, but it wasn’t always this way. Lobster was once cheap and plentiful, and...
Read Now24 2024 July
Welcome to a Future Where Food Is Made from Thin Air
Last year when Henry and I were writing The Future Normal, we wrote about a trend we named Unnaturally Better and profiled Solar Foods, a company...
Read Now08 2024 July
Chick-fil-A Launches Summer Camp for Young Kids: Is It Smart or Evil?
This July, children aged 5-12 years old in some regions can sign up for a summer camp experience to go behind the scenes at a Chick-fil-A...
Read Now28 2024 June
SpaghettiOs and the Curious Histories of Snack Foods
In 1967, food ads of the time began promoting “the greatest invention since the napkin.” Riding the wave of Italian-inspired convenience foods, that game-changing new...
Read Now12 2024 June
How Dr. Pepper Beat Pepsi to Become the Number Two Soda Brand
The Coke vs. Pepsi battle has been a branding rivalry that has defined soda sales for the past hundred years. What you might not know...
Read Now24 2024 May
France Creates Scratch-and-Sniff Stamps That Smell Like Fresh Baguettes
Just in time for the feast of Saint-Honoré, a day honoring the patron saint of bakers and pastry chefs, La Poste in France released a...
Read Now15 2024 May
The True Story of How America Killed the Jalapeño Pepper
Have you noticed that the jalapeño pepper seems to be getting less and less spicy? For the longest time, I figured this was just a personal...
Read Now18 2024 April
Meet Tupperware: The Slowly Fading Brand That Should Have Won the Nostalgia Trend
Tupperware parties were a thing; once so iconic that they symbolized an entire cultural movement of work-from-home (mostly) female entrepreneurs in a time when opportunities...
Read Now08 2024 April
Harper Collins Identifies Eco-Friendly Fonts to Save Thousands of Trees and Reduce Paper Usage
Every few months there are new sustainability stories of the world’s largest brands trying to create less wasteful packaging. Coca-Cola announced a new lighter bottle design this...
Read Now05 2024 April
The Disturbing Truth About How Trader Joe’s Sources New Products
Trader Joe’s doesn’t seem like an evil brand. Their personality-driven backstory offers an irresistible underdog mentality that drives rabid brand fans who celebrate every new product arrival. Unfortunately,...
Read Now26 2024 March
Barilla and the Marketing Pitfall of the Unnecessary Celebrity Spokesperson
Pasta boxes are the perfect packaging to reuse. Pasta leaves no residue, and the boxes are generally large enough to fit other items. That’s clearly...
Read Now13 2024 March
Why Your Eggshells Might Be Cracking More (And What It Can Teach You)
Everything is connected. That’s what you might start thinking after reading this fascinating story about why eggshells are chipping more. During the avian flu, many farmers...
Read Now05 2024 March
Ever Wonder Why Certain Flavors Of Chips Are Sold In Some Countries and Not Others? Inside The Secretive World Of Flavor Dust …
If you have ever been to another region of the world and been curious about how they ended up with the various flavors of crisps...
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