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New Program at Supermarkets Will Use Facial Scanning to Check Age

New Program At Supermarkets Will Use Facial Scanning To Check Age

Welcome to a case study on why facial scanning is a bad idea. Supermarkets in the UK have been experimenting for the past year with technology that estimates the age of shoppers by scanning their faces at checkout. Apparently “Tesco, Asda, Morrisons and Co-op have already successfully trialed the technology which allowed anyone that is estimated to … Read more

What Three Beers Can Teach You About Reinventing Your Marketing

What Three Beers Can Teach You About Reinventing Your Marketing

Beer is a category that has long been defined by the tastes great less filling debate. As a result, it’s easy to think that disruption would be nearly impossible to achieve through product alone. In the last several weeks, I’ve discovered several new product examples that the opposite is true. I’m a beer drinker. I’m … Read more

Doritos Creates AI That Silences the Sounds of Crunching While Gaming

Doritos crunch-canceling technology

Listening to someone crunchily eating Doritos is probably high on many lists of annoying behavior but imagine how much worse it must be to listen to the crunching in a headset while playing against a Dorito-eating opponent in a video game. In a beautiful example of knowing their audience, Doritos commissioned an AI company to quantify … Read more

The World’s Hottest Pepper Will Never Succeed for This Reason

Pepper X

A list of the world’s hottest peppers before 2023 includes some scary names. The Carolina Reaper. The Ghost Pepper. The Trinidad Scorpion. The Infinity Chili. Those are respectable, intimidating names for peppers that can melt your face starting with your taste buds. Apparently this year for the first time since 2017, there is a new pepper that … Read more

7-Eleven Japan Tests Palm Scanner to Check If You Are Eating Veggies

Radar speed scanners slow down drivers by showing them how fast they are going. The awareness creates the behavior change. Could the same idea shift how we eat? In Japan, 7-Eleven is testing a Vege-Check palm scanner that “uses reflection spectroscopy to measure carotenoid levels in a person’s skin.” These are the biomarkers that can estimate the amount of … Read more

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Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.


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