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5 Big Ideas From Interact 2008

I spent the morning and part of the afternoon at an interesting gathering in Washington DC of folks who are trying to learn about digital media and the evolution of interaction online. Unlike other events where they separate content into tracks to allow people to optimize their time, everything is in one big session. As … Read more

How To Avoid Being A Bozo When Presenting

We all know what a bozo sounds like. It is the person who gets up on stage at an event and spends the whole time talking about themselves. They show little regard for the concerns or time of the audience. They offer little value and useful advice, preferring instead to share obvious truths and useless … Read more

Lessons on Building "Brand You" From Tim Ferris & Mike Shinoda

Yesterday morning at the insane hour of 9am in Vegas, I moderated a super interesting keynote panel at Blogworld Expo between two serious rockstars – one from the music industry and one from the publishing industry. Tim Ferriss, author of the The 4-Hour Workweek and Mike Shinoda from Linkin Park were the participants, along with … Read more

10 Reasons Lenovo's Olympic Marketing Program Won Gold

This week we put the finishing touches on what has probably been the best campaign I have led since I started my career working in marketing agencies ten years ago – the Lenovo Voices Of the Olympic Games project. When you work in an agency, you tend to learn a lot about many different businesses … Read more

Guest Post: MarketingProfs Interview by Mack Collier

It’s shaping up to be a busy Tuesday, so today’s post is a guest contribution of sorts from an interview I recently gave to my friend and fellow marketing blogger Mack Collier in advance of the highly anticipated MarketingProfs Digital Mixer that I’ll be speaking at in October.  Enjoy! Q: You’re a very popular speaker … Read more

9 Keynotes And Lots of Meetups: My Fall 2008 Calendar

Despite living much of my daily life in the virtual world of social media on blogs, Facebook and Twitter, I am a big fan of real life events. Not only for the chance that they offer to meet real people facing similar challenges to you and learning from them, but also for the ability to … Read more

The Great #080808 Beijing Olympic Twitter Campaign Catches Fire

Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and find one another. To a degree, Twitter first caught on from this need a year and a half ago at SXSW in 2007. I have witnessed it over and over, … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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