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In aviation, most people know that a huge portion of the costs in that industry come from paying for fuel. Recent projections are that it will account for more than 30% of the overall expenses for most airlines. When it comes to AI startups, investors and industry watchers are starting to get a similar picture of just … Read more
When you are a notoriously geeky tech billionaire, having an AI clone of yourself built and trained on all your books and public videos and then interviewing yourself probably seems like a good idea. Netflix founder Reid Hoffman just did that and started by asking his clone to summarize one of his books in the fictional Star … Read more
A tiny branch of the US Department of Energy focused on high-risk projects just awarded $5 million dollars to three startup ventures that are each independently “investigating whether seaweed can serve as a practical source of critical materials, such as platinum and rhodium, as well as rare earth elements, including neodymium, lanthanum, yttrium, and dysprosium.” … Read more
About ten years ago, no one would have said the city of Detroit would be sitting at the perfect crossroads of multiple urban trends. Around then, the city was in the midst of declaring bankruptcy. That moment created a new sense of urgency among those wealthy enough to do something about the future of the … Read more
Last weekend The Rock made his return to wrestling and a “new era” for the sport was on display at WWE’s Wrestlemania 40 event. The event itself was largely what fans of the sport probably expected, but the use of augmented reality technology in the broadcast stood out because of how integrated it has become. While other … Read more
Every few months there are new sustainability stories of the world’s largest brands trying to create less wasteful packaging. Coca-Cola announced a new lighter bottle design this week and a few months ago began a trial shipping label-free bottles of Sprite. These types of initiatives are common in the packaged food industry, but what if other industries could greenlight … Read more
The promise is simple and appealing. Get your genetics tested so that you can optimize the food you eat based on your unique needs. Personalized nutrition is already a billion-dollar industry without much actual personalized science behind it. Imagine what will happen when the genomics start catching up. An early initiative hoping to pave a … Read more
In early March on the campus of Georgia Tech 10 finalists will meet for a face-to-face competition to take home a $10,000 prize and bragging rights in the Guthman Musical Instrument Competition. The contest is attracts innovators who are inventing the “world’s next generation of musical instruments.” This year’s finalists come from five countries and include The … Read more
Most of us know the metaverse as a science-fiction imagined place where might create an avatar and GO to do virtual things. Siemens’ vision for the metaverse is much different, as CEO Dr. Roland Busch noted in a standing-room-only keynote presentation to open CES where he promoted the industrial metaverse as the key to bridging the gap … Read more
Drew Ortiz and Sora Tanaka have two things in common. The first is that they are prolific fun-loving sports writers for the online version of Sports Illustrated magazine. Tanaka’s bio features a fit young Asian woman who “loves to try different foods” while Ortiz enjoys spending weekends “back on his parents’ farm.” The second is that … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
