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post thumbnail for Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal

04 2016 March

Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal

Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...

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post thumbnail for Whiny Millennials, Selfie Payments and Yelp Sells Its Data

26 2016 February

Whiny Millennials, Selfie Payments and Yelp Sells Its Data

This past week included the biggest event in mobile tech in Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and our long...

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post thumbnail for The One CES 2015 Trend Marketers Should Care About

05 2015 January

The One CES 2015 Trend Marketers Should Care About

If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely...

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post thumbnail for Why Facebook’s War On Marketing Is A Good Thing

18 2014 November

Why Facebook’s War On Marketing Is A Good Thing

Facebook has brands worried … again. A recent article headline from Ad Age magazine summed up this concern perfectly, announcing that “Facebook Cuts Brands’ Reach...

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post thumbnail for How Bracelets & Intuition Offer 3 Keys To Using Big Data Successfully

29 2013 April

How Bracelets & Intuition Offer 3 Keys To Using Big Data Successfully

Imagine if Buzz Lightyear walked up to you and wished you Happy Birthday at a Disney Park. Or if a smart app could predict when...

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post thumbnail for ePatient 2015: A New Research Report On The Connected Patient Of The Future

25 2013 March

ePatient 2015: A New Research Report On The Connected Patient Of The Future

The FDA might be accidentally brilliant. Every now and then for the past several years, that thought has crossed my mind. Without context, it may...

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post thumbnail for How To Create Visionary Measurement For Social Media

20 2013 March

How To Create Visionary Measurement For Social Media

We often use the word “visionary” to describe leaders or companies, but rarely in connection to metrics. If the typical communications strategy is dispersed via...

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post thumbnail for The Alignment Gap, Concierge Marketing And The Future Of Agencies

18 2013 February

The Alignment Gap, Concierge Marketing And The Future Of Agencies

Summary: The story of why I decided to start the world’s first true “Concierge Marketing” service for large and mid-size brands. It all started because...

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post thumbnail for How To Spot A Trend: 7 Social Media Trends That Matter In 2013

28 2012 November

How To Spot A Trend: 7 Social Media Trends That Matter In 2013

There has been a single pink folder on my desk since January 15th of this year. That day matters to me for two reasons –...

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post thumbnail for The Surprisingly Simple Secret of Social Advertising

13 2012 September

The Surprisingly Simple Secret of Social Advertising

There is a military technique described by the acronym LTD which you should know about. It stands for Laser Targeting Designators and it is basically...

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post thumbnail for The Sexiness of Statistical Insignificance

04 2012 September

The Sexiness of Statistical Insignificance

People love numbers. We respect #1 best sellers. We believe in a product if four out of five dentists like it. And every week there...

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post thumbnail for 5 Marketing Lessons From Uber (The World's Best Travel App)

04 2012 May

5 Marketing Lessons From Uber (The World's Best Travel App)

Several weeks ago I was standing on a street corner in New York. (This is not the sentence I thought I'd start this post with,...

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post thumbnail for The Magic Button: Finding The Real Secret Formula For Social Media

10 2011 August

The Magic Button: Finding The Real Secret Formula For Social Media

Let me tell you a secret I don't often share: I have a magic social media button. This button has only one special power: when...

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