12 2017 August
What If Smart Home Devices Sold What They Know About You?
If your smart robot vacuum cleaner created a map of your home in the process of cleaning it, that data could provide new insights to...
Read Now04 2017 August
6 Shifts In How Data Is Transforming Healthcare
The new PSFK Future of Health report is out and a central theme is that data is driving personalization of diagnosis, treatment and overall clinical...
Read Now24 2017 July
Tinder’s Redesign Prioritizes Your Looks and Profile Photos
Judging whether you want to get to know someone romantically solely based on their photos has become such a commonplace behavior that “swiping left” has...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now09 2016 September
Apple’s Slow Decline, Cancer Innovations and Immersive Storytelling From Ted Baker
As news coverage this week approached frenzied levels in an attempt to report on insignificance in the form of “news” from the US presidential election...
Read Now22 2016 July
The Purpose Hotel, Dyson’s New Robot Vacuum And Target’s Big Bet On Kids
The big news of Unilever purchasing subscription site Dollar Shave Club for $1B this week probably dominated your newsfeed this week, and one that I...
Read Now08 2016 July
The Scary Future Of Media Consumption And Other Non-Obvious Insights
Curating this article to find stories worth sharing with you every week has helped me hone my ability to read (and ignore) stories quickly. As each...
Read Now24 2016 June
The Hot New Startup That Lets You Sell Your Own Data (And Other Non-Obvious Insights)
This week has been all about soccer in my house thanks to the simultaneous scheduling of the Euro Cup and Copa America, so the first...
Read Now10 2016 June
4 Brilliant Exposés, The World’s Ugliest Color And Other Non-Obvious Insights
This week I was intrigued by a combination of fascinating new research and refreshingly honest exposés. The ANA published a controversial report on media rebates...
Read Now27 2016 May
The Creepy Things Uber Knows About You (And Other Non-Obvious Insights)
It seemed like the theme of the week was reduction through small tweaks as Twitter announced a long awaited small tweak to eliminate photos and videos...
Read Now04 2016 March
Automaker Appreciates Women, Virtual Reality Happy Meals And The Death Of Cereal
Want these insights before anyone else? Join my email list to receive a curated list of top non-obvious stories of the week and useful insights like...
Read Now26 2016 February
Whiny Millennials, Selfie Payments and Yelp Sells Its Data
This past week included the biggest event in mobile tech in Barcelona, the continuing #OscarsSoWhite drama about lack of diversity at the Academy Awards and our long...
Read Now05 2015 January
The One CES 2015 Trend Marketers Should Care About
If there is one thing that is dramatically clear from this week’s Consumer Electronics Show in Las Vegas, it is that the future is definitely...
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