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The End of the Diet Industry May Be Here

Oprah Winfrey stepped down from the board of Weight Watchers, ending her longtime affiliation with the brand. If you’re looking for a bellwether to judge the future of the diet industry, this may be as good as any. Earlier this year she had admitted to taking a GPL-1 weight loss drug, and shortly after her move, Weight … Read more

Custom Fragrances Recreate What a Book Character Smells Like (and more)

Custom Fragrances Recreate What a Book Character Smells Like (and More)

Red wine spilled in a Birkin bag, smeared lipstick on suede, Maraschino cherry juice and stale cigarette ash. These are just a few ingredients in a new fragrance called Die Hot With A Vengeance, which also happens to be the name of a new book of essays by Sable Yong, a former beauty editor at Allure … Read more

The Rise of Anti-Vegan Beauty

Anti vegan beauty

The idea of vegan beauty products is undeniably appealing for many people. Products that are sourced without animal byproducts are supposedly more natural, better for the environment and healthier for you. It’s one of the reasons why more than 86% of consumers say that they want more vegan beauty products. Yet in beauty, just like in … Read more

If Anyone Can Explain The “Weight Loss Revolution” … It Might Be Oprah

Oprah Can Explain The Weight Loss Revolution

The “meta-narrative” of Oprah’s legendary media career has been her weight loss and body image. As a result, she may be the perfect ambassador to explain the impact weight-loss drugs are having on the story of obesity in America and beyond. Should these drugs be considered medical treatment for a condition (obesity) that should be … Read more

Is It Possible to Be Too Beautiful?

Too Beautiful

What if being beautiful or athletically gifted isn’t as great as most people think? It is true that being good looking is often linked to getting opportunities you otherwise wouldn’t have and this so-called “pretty privilege” often results in gifts, special access and even better career opportunities. Similarly, those who excel at sports are often socially popular … Read more

“Brotox” and the Men’s Cosmetic Procedure Boom

The cheek implant was the fastest-growing men’s aesthetic procedure this past year, according to the American Society of Plastic Surgeons. This so-called boom in “brotox” procedures, which includes everything from lip augmentations to butt lifts, is evidence of a growing willingness and social acceptance among men to consider undergoing beauty procedures. It may also be an … Read more

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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

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