25 2006 April
VW Uses "Double Marketing" to Position Brand
For anyone who has ever sat in a marketing strategy session, inevitably the discussion usually comes down to dueling product/service benefits. Does it taste great? ...
Read Now18 2006 April
Google Launches the DaVinci Code Quest
One of the surest ways to confirm your uber-geek status is to be able to solve riddles, puzzles, and other mental challenges. Google first made...
Read Now07 2006 April
What's In Your Firefox?
I love Firefox. From its signature "tabbed browsing" to its open source heritage – Firefox has experienced huge growth thanks to the legions of brand...
Read Now03 2006 April
Butterfinger Launches FollowtheFinger.com
Walking through the streets of Old City in Philadelphia this weekend, there were people standing in line to get into clubs telling each other to...
Read Now29 2006 March
Support the Cancer Mosaic
Lance Armstrong is a phenomenon, from his heroic story of conquering cancer to the yellow LIVESTRONG wristbands that launched one of the strongest social marketing...
Read Now13 2006 March
The Greatest Viral Marketing Tool Ever
Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever...
Read Now07 2006 March
New Blogfeeds Launched: Public Relations, Advertising, Pharmaceutical, Ogilvy
Following up on the very successful launch of this initiative a few months ago, we have been updating our 10 current feeds on an ongoing...
Read Now14 2006 February
Making A Successful Restaurant Website
Like many last minute males, I spent last night searching online for restaurants in the Washington DC area to plan that perfect last minute romantic...
Read Now05 2006 February
Cool Sunday Sites: Typorganism, Instructables, and Listible
t.y.p.o.r.g.a.n.i.s.m – Site with a few very engaging interactive features, including a Minority Report-esque good news bad news panel and an ASCII-O-Matic to convert images...
Read Now29 2006 January
Cool Sunday Sites: Fastr, Bad Design Kills, & Googlewhacking
Fastr: A cool interactive game where you see a bunch of pictures randomly displayed from Flickr and have to guess the tag that relates to...
Read Now31 2005 May
Content Creation – More than just Blogs
Content creation online is exploding, with over 53 million people (or 44% of all Internet users) having created and posted content online in 2004 –...
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