20 2010 December
5 Crowdsourced Consumer Trends To Watch In 2011
Almost anyone you meet in marketing will usually be a fan of getting their data and insights about major trends in consumer behaviour from research...
Read Now04 2010 August
Gilty Secrets: 10 Marketing Techniques From Today's Hottest eCommerce Site
To say that Gilt.com is on fire may be something of a understatement. The site, which features daily special sales of luxury products at discount...
Read Now09 2010 February
Twiangulate Lets You Follow Your Followers' Followers
Let me go on the record to say that if you happen to be a vendor of some type of social networking solution or software...
Read Now14 2009 May
Untangling Your Brand: 4 Marketing Lessons From Lost
Last night was the season finale of the TV show Lost – and just in case you haven’t watched it and have it sitting on...
Read Now04 2009 February
TED And The Power Of Unlocking Your Archive
This week the annual gathering of pioneering minds called the TED (the Technology, Entertainment and Design) conference is taking place in Long Beach, California. In...
Read Now05 2008 December
Savvy Aunties And Your Underappreciated Customers
Every good marketing plan I have ever seen has the same piece of critical information to answer the biggest question of all: who is our...
Read Now21 2008 June
Fly Derrie-Air Proves Newspaper Advertising Still Works (Sort Of)
A few weeks ago the Philadelphia Inquirer and a few other local papers in the Philly area launched a very interesting mock advertising campaign for...
Read Now15 2008 May
Addictomatic Offers The Ultimate Ego Search
If you’re among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts...
Read Now13 2008 February
Blog Marketing Skill #1: Master the Ego
Blogs are all about ego. Anyone who disagrees is just kidding themselves. Of course, ego is a word that comes with all sorts of connotations. ...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now24 2007 September
8 Unique Reasons People Like Twitter (And Why Microblogging Matters)
On the surface, capturing what you are doing on daily, hourly or even minutely (double meaning intended) basis seems like a useless activity. Who has...
Read Now04 2007 September
5 Web2.0 Sites That Don't Forget About Usability
Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces. The premise was that simplicity and usability...
Read Now07 2007 July
Live Earth Includes DC, Thanks To The Native Americans
Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7...
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