20 2006 October
Dove's Evolution of Beauty Campaign Goes Viral on YouTube
Dove’s Campaign for Real Beauty has been one of the most talked about campaigns of the year, earning praise from people in the advertising world,...
Read Now04 2006 October
Business 2.0 Unveils New Strategy: All Journalists Must Blog
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz At the extremely well attended M-Squared marketing...
Read Now26 2006 September
How Brands Participate in the Conversation at OMMA East
For the last two days, as most interactive marketers know, there have been two dueling interactive marketing conferences taking place in downtown NY about 5...
Read Now19 2006 September
5 Reasons the NFL is the Dominant Sports Brand in America
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz About two weeks ago, I was travelling...
Read Now15 2006 September
Verizon Launches Local Casting Call for Fios Fanatics Film
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz The first time I learned about Verizon’s...
Read Now05 2006 September
Competitors Get Smart Online About Taking on Starbucks
Starbucks is something of a sensation in marketing circles … mostly due to the fact that they have successfully built a global brand with very...
Read Now29 2006 August
JupiterResearch Tries to Redefine "Social Marketing"
Today’s Adotas email newsletter carried the story of JupiterResearch’s new initiative they are calling their "Social Marketing" service. The offering is described in the language...
Read Now28 2006 August
The Power of Integrating Advertainment with Product Placement
Product placement is hot in Hollywood and television right now. Fueled largely by advertiser’s fear of consumers fast forwarding through their ads, product placement deals...
Read Now22 2006 August
A Gallery of Marketing and PR in Second Life
The virtual world has been getting a lot of coverage in the real world these days. Second Life is becoming the new poster child for...
Read Now17 2006 August
Forget Expensive Spokespeople, Try a Passionate Spokesblogger
A passage I read several years ago from Steve Martin’s wonderful play, Picasso at the Lapin Agile always stayed with me as a great example...
Read Now13 2006 August
Singelringen Promotes "Single Power" As a Way of Living
Everywhere you turn online there is another site that introduces new ways to find that special someone. From personality profiles on eHarmony to focusing on...
Read Now04 2006 August
5 Case Studies in Reinventing Book Marketing
Add to: | blinklist | del.cio.us | digg | yahoo! | furl | rawsugar | shadows | netvouz A quick look at any marketing industry...
Read Now02 2006 August
Ritz Camera Puts Carmen Electra Behind the Lens
In a promotion for charity announced yesterday and noted on the Cancer Blog, Ritz Camera will partner with Carmen Electra to promote two new printing...
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