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Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof. Collecting groups of text messages and emails from people cataloguing "what they are doing now" might seem like a colossal waste of time, but it has found a devoted following from bloggers and those actively engaged in … Read more
Yesterday I moderated a panel on user generated content at the Millennials Conference put on by my friends at Digital Media Wire, an event that featured many brands, thinkers and even millennials themselves talking about media and marketing to this new generation of young people. I published two separate summaries of the event, the first … Read more
I recently read a insightful piece from Ben Hunt about the future of the web2.0 social experience. It was particularly relevant as I am heading to the Web2.0 Expo here in San Francisco today and will have a chance to see many new technologies later this evening at the "Booth Crawl" event at the opening … Read more
Many bloggers who have been posting for some time have intuitively figured out that different types of blog posts typically generate certain responses from readers. It’s not secret that "top ten list posts" are highly popular and that blogging can also help you fulfill your ambitions. We often classify blogs into genres, such as a … Read more
In the world of public relations, a spokesperson can sometimes seem like the most important element of any campaign. Though I don’t quite understand some of my colleagues necessity to always propose a celebrity in this spokesperson role, I do understand the very real need to establish credibility and a spokesperson can be a great … Read more
Whether you believe in karma or not, making your blog a success often has a lot to do with a series of seemingly disconnected events. Every post you make, person you contact or comment you leave adds to the sum total of your efforts in the blogosphere. Building relationships is important in any industry, but … Read more
Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend required for focus group based research. While some people immediately pointed out flaws in this reasoning, it was a great first step towards trying to define a model for measuring … Read more
It might sometimes seem like everything is going micro. With microlending, loans are getting smaller. With online video, entertainment is getting shorter. Technology devices are, of course, getting smaller. Micro is hot. So it should come as no surprise that the next big thing coming fast into the marketing world is actually a little thing: … Read more
This might be an odd title to a post about SxSW since the event has been going on for several days now and the "SxSW" tag is already at the top of the Technorati WTF buzz index. But regardless, I just arrived today at the midpoint of the Interactive event at South by Southwest and … Read more
This idea is sure to rile some people up. We are all familiar with the concepts of other "isms" where we are judged based solely on looks, race, physical appearance or some other subjective measure. Sexism, Racism, Elitism … these are things no one likes, and most educated people know these are wrong. The issue … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
