The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

Rohit Bhargava: Social Media Today Podcast Just Launched!

Last week I was invited to do a podcast interview as part of the Social Media Today Weekly Podcast series being put together by Maggie Fox.  I am part of a group called the Social Media Collective which is a group of bloggers that write often about social media and it’s impact on business and … Read more

Intel Launches Chinese Language Technology Blog

Intel, a current Ogilvy PR client, has just launched a new Chinese language blog focused on technology and is generating some great conversation through comments already.  Unfortunately, automated translation software cannot provide a coherent picture of the content yet – so you might be out of luck with getting much from the content of the … Read more

6 Dream Features Of The Ideal Social Network For Your Family

Almost everyone I know is sharing photos online with family, and some more web savvy families have full groups set up online to correspond with other family members across the world.  Over the last few weeks, I have come across several social networks aimed at helping families to communicate with one another.  The solutions range … Read more

A Manifesto for Microsponsorships

NOTE: THIS POST IS AN ENTRY INTO THE SVAMA MARKETING THOUGHT PUBLISHING CONTEST There is a gap in online marketing today. Despite the rising budgets being allocated to online advertising, the distribution of this money is not equal. Even as thousands of new blogs and social networks are created, the vast majority of online ad … Read more

Trendspot: Using Social Media to Tell the Inside Story of a Book

Getting the "inside story" is an appealing thing.  Whether you are talking about business, or entertainment, or even gossip about people’s daily lives, knowing the inside story means you are part of an elite club.  Inside stories are engaging, and they pass quickly from person to person (often, regardless of whether they are meant to … Read more

Inside the Art of Brand Personality: A Preview of Ad-Tech Panel

Tomorrow I will be leading a fantastic panel of social media personalities talking about the art of creating and fostering a brand personality through social media.  As I have shared before, I am extremely excited about this session and in particular about learning from the panelists who are participating about how they have managed to … Read more

A Few Non-boring Ways to Use Twitter For Marketing

Since around the time of SxSW and perhaps earlier, the buzz on Twitter has gone through the roof.  Collecting groups of text messages and emails from people cataloguing "what they are doing now" might seem like a colossal waste of time, but it has found a devoted following from bloggers and those actively engaged in … Read more

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact ROHIT

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message