12 2009 January
Letter To The CEO: 6 Ways To Help Your Brand Survive In 2009
Several months ago, I was invited by Jeff Rohrs of ExactTarget to participate in a smart campaign they put together to get a few marketing...
Read Now10 2008 December
Forrester Finds Consumers Think 84% Of Corporate Blogs Suck
Consider this piece of data that leads a new Forrester Research report (free registration required in order to download report): only one in six consumers...
Read Now01 2008 December
The 30 Day Blog Makeover Project
Every blogger has the same list I do. A list of things they want to fix on their blogs, if only they had the time...
Read Now17 2008 November
4 Ways Social Media Could Save The Arts
Last week I had the fortune to be part of an event that we should all care about. It was a meeting of the National...
Read Now03 2008 November
Unpacking The "Pepsi 25" Social Media Rebranding Campaign
By now you may have seen some posts from several social media influencers (Peter Shankman, Chris Brogan, PSFK, Jason Falls among others) in the marketing...
Read Now29 2008 October
Buy My Second Book Today (And Save The World)
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be...
Read Now23 2008 October
Ariana Huffington Shares 4 Secrets Of Creating A Successful Blog
Yesterday at the MarketingProfs event, Ariana Huffington took the stage for a keynote presentation sharing some lessons she has learned about building a successful blog...
Read Now16 2008 October
The Softer Side Of Measuring Social Media
How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and...
Read Now14 2008 October
How To Launch A Successful Blog In The First 90 Days
Starting a blog is not for everyone. There are lots of reasons not to blog, including having the time to keep a blog up to...
Read Now08 2008 August
The Great #080808 Beijing Olympic Twitter Campaign Catches Fire
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and...
Read Now06 2008 August
A Beijing Experiment: How To Feature Olympic Content On Your Blog
I just landed in Beijing and will be spending the next two weeks here as part of the promotional efforts for what I have previously...
Read Now14 2008 July
The 4 Big Problems With Blog Metrics And How To Solve Them
Like most bloggers, I struggle with true metrics for my blog. The problem isn’t so much about technology as it is about understanding what is...
Read Now10 2008 July
BizBox Virtual Book Discussion Offers A 4-Way Marketing Win
Today at 3pm I am taking part in a very interesting experiment of a live Q&A session as part of a new site that was...
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