23 2017 June
Yoplait Bravely Tells Moms To Give Kids Sugar Because It Tastes Good
Trying to reverse its declining market share, Yoplait’s new campaign skips competing on health to focus on taste instead. The ad brings to life all...
Read Now21 2017 June
The Swiss Town That Banned Travelers Posting Photos On Social Media
How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to...
Read Now20 2017 June
Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies
Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you...
Read Now02 2017 June
Why America Needs Feminists (And Sweden Doesn’t)
This week a short but powerful piece from former model Paulina Porizkova casts a powerful light on the role of women in different cultures and...
Read Now21 2017 April
The Awesome and Terrifying Future Of Influencer Marketing
This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid...
Read Now07 2017 April
Overrated Millennials And Why Brands Are Embracing Seniors Instead
Senior citizens now officially outnumber the young people in Taiwan, and there is a growing worldwide shift among brands to embrace older consumers instead of largely...
Read Now31 2017 March
How To Be A Thought Leader (And Other Stories)
The stories this week are wide ranging – as I share one about an admirable new effort from Grey Advertising to promote diversity and offer...
Read Now10 2017 March
6 Powerful Stories Celebrating Women
As I am sure you have noticed, yesterday was International Women’s Day and it was hard to miss all the stories about women’s empowerment and...
Read Now04 2017 March
Agencies Embrace Trump’s America, Elmer’s Slime Problem & Why Digital IQ Is Falling
For a quick summary, this week’s featured stories include: 20 luxury brands that millennials most want to own Why CEOs are slowly losing confidence in...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now03 2016 June
What Whole Foods New Brand Says About You (And Other Non-Obvious Insights)
In my quest for interesting ideas to share with you this week, I found several stories that really got me thinking. Dos Equis’ new search...
Read Now06 2016 May
Why Ugly People Make Less, Emoji Sculptures, CBS Bets On Star Trek, And Jet Blue’s Amazing Mother’s Day Ad
I have been on the road again this week, first in Miami speaking to a smart group of senior marketers at The Marketing Forum –...
Read Now31 2016 March
Microhotels, Holographic Toys & Why CVS Walked Away From $2B Dollars
The news of this past week was filled with highly anticipated announcements like Oculus Rift finally launching its first consumer VR headset and the expected fanfare...
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