12 2018 August
Why Netflix Uses Taste Communities Instead of Demographics
Last week Netflix announced that they would be stopping their long standing policy of asking customers to vote on early pilots for programs to see...
Read Now09 2018 July
Cadbury Is The First Brand To Get Banned From Advertising To Kids
Cadbury is the first symbolic advertiser to have ads banned, but the real target may be sugary processed foods that pretend to be healthy snacks.
Read Now05 2018 June
Why Everyone Wants To Sell Everything As A Subscription
This week AirFrance became one of the first airlines to experiment with subscription pricing by announcing a new pre-paid travel product called Le Pass which...
Read Now20 2017 October
Google’s Cupcake Problem Shows The Dangers Of Tunnel Vision
Recently Google engineers tested a Maps feature that equated the distance you walk to a number of mini-cupcakes you would burn off in equivalent calories....
Read Now02 2017 September
Two Women Create Fake Male Co-Founder For Startup To Avoid Sexism
To combat early sexism, the co-Founders of ecommerce art site Witchsy invented a fake co-founder aptly named Keith Mann and started communicating with developers and partners...
Read Now23 2017 August
Books Are Getting “Swearier” And This Is What It Means …
Apparently the shift towards swear words in book titles and content has not gone unnoticed by researchers. As Cory Doctorow notes in this article: “books...
Read Now16 2017 August
The NuturePod Offers A Scary Prediction Of Future Parenting
Sometimes art is the best way to shine a lens on how our culture may be changing for better … or worse, as is the...
Read Now11 2017 August
Diamonds Are Still Forever. Especially If They Are Lab Grown
One of the side effects of social awareness among millennials is how many young brides are coming to embrace lab grown diamonds as equally beautiful...
Read Now23 2017 June
Yoplait Bravely Tells Moms To Give Kids Sugar Because It Tastes Good
Trying to reverse its declining market share, Yoplait’s new campaign skips competing on health to focus on taste instead. The ad brings to life all...
Read Now21 2017 June
The Swiss Town That Banned Travelers Posting Photos On Social Media
How do you get attention for a sleepy little Swiss ski resort town that few people have ever heard of? Ban photos and promise to...
Read Now20 2017 June
Brazilian Publisher Offers On-Demand Clever Captions For Your Selfies
Sometimes it is hard to pick the perfect caption for your selfie, but Brazilian publisher Leya has a solution to help … and introduce you...
Read Now02 2017 June
Why America Needs Feminists (And Sweden Doesn’t)
This week a short but powerful piece from former model Paulina Porizkova casts a powerful light on the role of women in different cultures and...
Read Now21 2017 April
The Awesome and Terrifying Future Of Influencer Marketing
This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid...
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