23 2017 June
Yoplait Bravely Tells Moms To Give Kids Sugar Because It Tastes Good
Trying to reverse its declining market share, Yoplait’s new campaign skips competing on health to focus on taste instead. The ad brings to life all...
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22 2017 June
The Surprising Brand That Won Big At Cannes
The most famous portraits in history are all painted from the torso up. That was the interesting insight from Ogilvy that led to this campaign...
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16 2017 June
Apple Imagines Destroying The World At WWDC
During its Worldwide Developer Conference (WWDC) this past week described by one media outlet as a “parody of itself,” Apple launched a video intended to...
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05 2017 May
How Convenience Is Transforming Dating, Fast Food, Fashion And More
This week I kept seeing the recurring theme of convenience. Whether it was a story about how cell phones can be used for monitoring disease...
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28 2017 April
The Failure Museum, Pringles’ Flavor Clouds and Selfie Bans
This week a theme that emerged in the stories was that of the many faces of failure. There is a new museum in Sweden celebrating...
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21 2017 April
The Awesome and Terrifying Future Of Influencer Marketing
This week the FTC sent warning letters to more than 90 “influencers and marketers” as a reminder to disclose when social media posts are paid...
Read Now10 2017 March
6 Powerful Stories Celebrating Women
As I am sure you have noticed, yesterday was International Women’s Day and it was hard to miss all the stories about women’s empowerment and...
Read Now24 2017 February
How To Build Trust In An Era Of Desperate Truth Seeking Consumers
It is hard to get away from the feeling that we are being manipulated all the time. This week there were plenty of new stories...
Read Now10 2017 February
LinkedIn Redesign, Whole Food’s Big Idea and Tech That’s Always Listening
As you know, this weekly post is a collection of interesting stories, but today I was inspired to try something different. Rather than sharing individual...
Read Now16 2016 December
Glow-In-The-Dark Hair, Secret NYC Trains, Nike’s Anti-Social Ad, and Citibank’s Flawed Strategy
First of all, thank you for indulging me for the past two weeks as I shared my favorite books of the year and also announced...
Read Now09 2016 December
15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)
Are you a member of the media? Visit our media kit to download a trend summary and more information about requesting an interview with Rohit...
Read Now18 2016 November
How Bernie Sanders Could Replace Trump, Nike’s Big Experiment and Why The Watch Industry Needs Women
The most hopeful news this week was the many new efforts to fight back against the disturbing rise of fake news sites and disreputable sources of...
Read Now28 2016 October
Google’s Touchscreen Whiteboard, Sweden’s Brilliant Tax Break and Honda 3D Prints An Electric Minivan
I took a tour through many different industries and sites this week to bring you my selections for the most underappreciated stories of the week...
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