19 2006 June
Why World Cup Soccer Ads Don't Get Skipped
I don’t think the 30-second TV spot is dead. For frequent readers of this blog, this may come as a surprise, considering how often I...
Read Now14 2006 June
The Next Phase of Travel Marketing
I recently came across TurnHere.com – a very cool website that has a compilation of short films about various locations across North America. Unlike other...
Read Now05 2006 June
Nikon Uses Flickr to Launch the Nikon Stunning Gallery
When Yahoo acquired Flickr and del.icio.us – the question on most marketers minds was how they would integrate these into profitable networks for advertising without...
Read Now02 2006 June
The Marketing of "An Inconvenient Truth"
One of the more anticipated documentaries coming up for widespread release across the country is the new film "An Inconvenient Truth" – focused on telling...
Read Now30 2006 May
Bluetooth and "Placecasting"
Following from my previous post about the Landrover promotion, I did a bit more research and learned about Consola, the Open Source Proximity Media Server. ...
Read Now30 2006 May
Landrover Tries Bluetooth Marketing
In downtown NY today, I passed a billboard for a Landrover promotion encouraging people to put their bluetooth handsets to discoverable in order to learn...
Read Now22 2006 May
For Consumers, It Pays to be Creative
The most popular TV game shows today reward luck, instead of knowledge (trivial or otherwise). Judging by the recent success of Deal or No Deal...
Read Now19 2006 May
Inside The Da Vinci Code Marketing Strategy
After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today. Though some early reviews from the...
Read Now15 2006 May
Watch an Ad Online, Win $10 Million Dollars
Michael Arrington of TechCrunch (one of the best blogs for info on emerging startups today) points to an intriguing new advertising based site called Moola.com. ...
Read Now08 2006 May
The Arrival of Product Placement on Blogs
Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest. With the Tivo...
Read Now18 2006 April
Google Launches the DaVinci Code Quest
One of the surest ways to confirm your uber-geek status is to be able to solve riddles, puzzles, and other mental challenges. Google first made...
Read Now05 2006 April
5 Signs Your Viral Marketing May Flop
In light of Chevy Tahoe’s recent experience with consumer backlash towards their promotion run on The Apprentice, viral marketing is a hot topic of discussion...
Read Now04 2006 April
Coke Has to Make Every Drop Count
Last week Mark Ritson of the Design Bulletin shared an insightful view of the Cola Wars between Coke and Pepsi. Rather than focusing on battle...
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