24 2025 September
The Tuna Cans Film Festival: A Perfect Throwback Marketing Strategy?
Would you make a movie about a can of tuna? Inspired by the Cannes Film Festival, Bumble Bee launched the Tuna Cans Film Festival – a search...
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10 2025 September
An Advertising Campaign That Could Actually Make You Happier
You should go out and have a beer. And just in case you need a bit of encouragement, Heineken wants you to go and have...
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28 2025 August
Of Course, the Cracker Barrel Logo “Backlash” Was Planned … And It Worked Perfectly
Cracker Barrel announced they were ditching their old logo for a forgettable generic new one. The news got people to pay attention. Lots of them...
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19 2025 June
A Lesson In Marketing Strategy From the Cheetos Shape Hunt
Searching for Cheetos that are shaped like anything is a fairly idiotic way to spend your time. It’s also surprisingly popular despite its idiocy. The...
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24 2025 March
Astronauts Are Leading the Quest to Prevent Space Advertising from Filling the Sky
The Committee on the Peaceful Uses of Outer Space (COPUOS), is a beautifully imagined group within the United Nations that aims to make sure space...
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12 2025 March
The Ultimate Movie Brand Partnership: Kleenex and IMDB Launch “The Kleenex Score”
There aren’t many brands that define their entire category so much that people literally use the brand name interchangeably to describe the product. Kleenex has...
Read Now17 2025 February
Is This the Age of the Obscured Brand Logo?
There was a longstanding joke among my agency friends about the type of feedback we would often get from corporate clients when presenting our creative...
Read Now15 2025 January
The Slow Decline of Patriotic Branding (and Maybe National Pride Itself)
There was a time when patriotic branding was hot. That time seems to be over. According to an eye-opening new study from a sociologist at...
Read Now03 2025 January
What We Can Learn From 2024 Most Hated Ads
The worst ads of the year, according to marketing publication The Drum, included Apple’s cringy ad showing the iPad literally crushing human creativity, Google showing how...
Read Now24 2024 December
4 Non-Obvious Upsides of the Big Omnicom + IPG Acquisition
This past week was panic-inducing across the advertising industry. Two of the “big four” agency holding companies intend to join forces to create the biggest ad...
Read Now08 2024 November
The One Marketing Change That Could Help Save Journalism
The survival of journalism and a free press largely depends on all of our willingness to fund it. One overlooked element of this issue is...
Read Now20 2024 September
4 Ways Tupperware Could Have Saved Itself
The iconic food storage brand Tupperware just filed for bankruptcy protection. Officially, Tupperware aims to “protect its beloved brand as it shifts towards a digital-first, technology-led...
Read Now26 2024 August
How Crocs Is Taking a Page from LEGO’s Marketing Playbook
Brand partnerships can be tricky. One partner may eclipse the other. It can be hard to stand out or make the right commitments. I’ve always...
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