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Rohit Bhargava 
Netflix’s latest reality show Deep Fake Love is portraying a dark potential future. The concept is simple and diabolical: a bunch of couples go on a reality show where they are separated and told to live in villas surrounded by hot single people. Then, every week they have to watch videos of their partners seeming to hook up with others. … Read more
What if AI could serve as a linguistics coach for a talented musician? That’s essentially what K-pop music label HYBE created using technology from AI startup Supertone to help singer MIDNATT release his latest single simultaneously in six languages —Korean, English, Spanish, Chinese, Japanese and Vietnamese. Most significantly, each language version isn’t AI-generated. Instead AI tools helped … Read more
Yes, I am part of the generation that grew up with the original Nintendo gaming system … and sometimes I even feature it in my keynote talks. This year is the 40th anniversary of the console and my fellow geeks over at Engadget have put together an illuminating history of exactly why this system was so … Read more
European telecommunications giant Deutsche Telekom launched a campaign using deepfakes to scare parents into being more careful about what they share online. The effort is meant to illustrate the dangers of “sharenting” (parents oversharing photos of their kids online). The video showcased is a disturbing imagined future where kids are suffering from identity theft, exploitation and … Read more
When a fast fashion retailer often criticized for negative environmental and labor track record wants to recast its brand image, it is not a good strategy to rely on the vapid commentary of social media influencers enjoying an all-expenses paid junket to your headquarters China. This week, retail giant Shein created their own predictable self-imposed controversy when … Read more
This week every marketing publication is talking about the movie marketing for Barbie, celebrating their “dizzying array of partnerships” and all the memes, parodies and brand collabs. Many of them mention, but minimize, the importance of two significant facts: Of course, there are many ways to squander a huge marketing budget, but given the built-in advantages … Read more
How do you reinvent something as staid and traditional as the engagement ring? One jeweler in the UK had the bright idea to create this “Croc wedding charm” that is custom designed, uses flat back screws to ensure a secure fit, and starts at £1,790. In their words, “we love pushing the boundaries of jewelry … and we’re looking … Read more
What if a music concert was created with sustainability as a priority? Coldplay is showcasing just how significant a difference this could make in their new Sustainability Update from their Music of the Spheres World Tour. Their ambitious goal was to “cut the tour’s direct emissions by more than 50%” and in reviewing the June 2023 Sustainability Update … Read more
Recently in a workshop I was leading, a gentleman mentioned he would often judge a book by its Amazon reviews. The problem with this strategy is that sometimes those reviews are unfair, biased or come from people who have never actually read the book. Author Cecilia Rabess is a case study in what happens when a book … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
