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Rohit Bhargava 
The promise is simple and appealing. Get your genetics tested so that you can optimize the food you eat based on your unique needs. Personalized nutrition is already a billion-dollar industry without much actual personalized science behind it. Imagine what will happen when the genomics start catching up. An early initiative hoping to pave a … Read more
In early March on the campus of Georgia Tech 10 finalists will meet for a face-to-face competition to take home a $10,000 prize and bragging rights in the Guthman Musical Instrument Competition. The contest is attracts innovators who are inventing the “world’s next generation of musical instruments.” This year’s finalists come from five countries and include The … Read more
The past few months have seen an explosion in people experimenting with Chat GPT to write everything from college essays to resignation letters. The tool has become indispensable for some, helping with search queries, research and answering just about any question. Yet for the many use cases out there, one that seems to be getting surprising … Read more
The 90s were a decade for grunge music and inventive beverages. The Orbitz was a soft drink described rather unappetizingly as “a lava lamp you could drink” and featured floating sugary chunks of tapioca in a more disgusting precursor to the Boba tea craze. While this concept of floating chunks of something in a drink … Read more
There was a time in my life when I would experience a movie in a theater without ever having seen a trailer for it. I was living in Australia and that time introduced me to seeing a film without any preconceptions. Movie trailers have always been notorious for giving away the entire plot of a … Read more
Dubai has an ambitious plan to become a global brand, and it starts with hospitality. The emirate already brings in nearly twice the tourist spending of London, hosts world-class events and is home to what many consider the world’s best airline in Emirates. Dubai’s ruling sheikh, Mohammed bin Rashid, also launched his Dubai Economic Agenda which … Read more
Introducing Glüxkind Rosa: The Future of Parenting. Rosa is not just a stroller; it’s a revolutionary AI-powered companion designed to make parenting effortless and enjoyable. Rosa is essentially a “Fractional Nanny.” Its lightweight design, premium materials, and affordability make it an essential tool for enhancing family adventures. Experience the next generation of parenting with Glüxkind … Read more
Airplane micro-disasters have been in the news lately. I call them micro because loss of life was avoided, but collisions and a door blowing out of a plane is enough to worry any regular traveler. So it was heartening to read a piece this week by Princeton professor Zeynep Tufekci about the broader view that every accident … Read more
Most of us know the metaverse as a science-fiction imagined place where might create an avatar and GO to do virtual things. Siemens’ vision for the metaverse is much different, as CEO Dr. Roland Busch noted in a standing-room-only keynote presentation to open CES where he promoted the industrial metaverse as the key to bridging the gap … Read more
What if the one of the biggest reasons for poverty and homelessness in cities wasn’t a lack of money or ballooning health care costs, but rather the longstanding real estate mandate for ample parking spaces? One of the most eye-opening books I considered for our book awards program this year was Paved Paradise, which suggested that … Read more
Non-Obvious Thinking is my latest book about the 4 secrets of becoming a non-obvious thinker - relesaed 10/01/2024.
Rohit Bhargava is a trend curator, founder of the Non-Obvious Company and the 3-time Wall Street Journal bestselling author of ten books.
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In addition to Non-Obvious Thinking, Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.
