13 2006 February
BuzzAgent Launches 90 Day Blog Experiment
Leading by example, Buzz Agent is demonstrating it’s position as a leader and pioneer in Word of Mouth Marketing with their new blog about the...
Read Now10 2006 February
French Maid TV and New Uses for Video Blogging
There aren’t many guys out there that can resist checking out a site as titillatingly titled as French Maid TV. The only problem is, you...
Read Now27 2006 January
Does Advocacy Work Better Online?
In the recent issue of Wired Magazine, there is a telling story about the rise of online fundraising in light of the many tragedies the...
Read Now26 2006 January
On Making Word of Mouth and PR Work Together
Last week I read a Business Week article on The Universal Question, Fred Reichheld’s new book about how companies should ask their customers whether or...
Read Now25 2006 January
Going Micro: Affiliate Marketing Online Finds a Niche
Here’s a question. If you are a marketer trying to reach consumers, would you rather hit 500,000 people in one site, or use 1,000 different...
Read Now22 2006 January
Something Smells Good at IAD
In the baggage claim at Dulles Airport there are a few cafes selling the usual last minute snack fare. At IAD, and most other airports,...
Read Now17 2006 January
Intelligent TV and Online Communities
There is a battle going on in the world of television. On one side are the lovers of "intelligent" TV. Shows like Lost, West Wing,...
Read Now11 2006 January
Priority Club Redefines the Travel Loyalty Program
About two months ago, my wife joined the pilot Buzz Agent program for the new Priority Club Any Hotel, Any Reward program. The travel industry...
Read Now05 2006 January
Aquafina Asks Consumers to Film their New Year's Resolution
Along with the new year comes the new year’s resolution, and marketers tired annual attempts to make their own products and services a part of...
Read Now03 2006 January
The New US Airways Missed WOM Opportunity
As part of the merger between US Airways and America West airlines announced in November last year (2005), they had an intriguing new decision to...
Read Now17 2005 November
The Perfect Handbag
For a woman, the perfect handbag is an illusion worth chasing. Handbags are not functionality, they are an expression of style and personality. As a...
Read Now15 2005 November
The Word of Blog
Imagine if online media outlets only ran advertising that they agreed with? Of course, this level of censorship would never be tolerated (or legal), however...
Read Now03 2005 November
The Window of Suckiness
Google has mastered the power of the Beta release. They have equated the term "Beta" with the idea of exclusivity so strongly that to be...
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