22 2006 May
For Consumers, It Pays to be Creative
The most popular TV game shows today reward luck, instead of knowledge (trivial or otherwise). Judging by the recent success of Deal or No Deal...
Read Now19 2006 May
Inside The Da Vinci Code Marketing Strategy
After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today. Though some early reviews from the...
Read Now15 2006 May
Watch an Ad Online, Win $10 Million Dollars
Michael Arrington of TechCrunch (one of the best blogs for info on emerging startups today) points to an intriguing new advertising based site called Moola.com. ...
Read Now08 2006 May
The Arrival of Product Placement on Blogs
Anyone in the marketing and advertising industry has probably followed the evolution of product placement on TV and in films with interest. With the Tivo...
Read Now01 2006 May
How Marketing Saved Civilization
Any author (or blogger) will tell you that titles matter. The name is frequently what draws people in to read a post, or buy a...
Read Now25 2006 April
VW Uses "Double Marketing" to Position Brand
For anyone who has ever sat in a marketing strategy session, inevitably the discussion usually comes down to dueling product/service benefits. Does it taste great? ...
Read Now20 2006 April
Wikipedia No Longer Defines the Wiki
Part of the appeal of the Wikipedia phenomenon has been that in a group edited model, it is more likely that individual biases in writing...
Read Now19 2006 April
Hilton Promotes a Better World, Starwood Promotes Better Style
Taking a look at the current promotions from two of the world’s largest hotel chains is an interesting snapshot of the different philosophical approaches each...
Read Now18 2006 April
Google Launches the DaVinci Code Quest
One of the surest ways to confirm your uber-geek status is to be able to solve riddles, puzzles, and other mental challenges. Google first made...
Read Now12 2006 April
Can Blogging Impact Your Bottom Line?
This is a question that any marketer who has discussed the prospect of blogging as a marketing tactic will be familiar with. Many consultants are...
Read Now10 2006 April
Been Wronged? Get Your Revenge Online
Everyone has a time when they have felt wronged. When something didn’t go right, a relationship soured, a product failed to deliver or someone just...
Read Now07 2006 April
What's In Your Firefox?
I love Firefox. From its signature "tabbed browsing" to its open source heritage – Firefox has experienced huge growth thanks to the legions of brand...
Read Now05 2006 April
5 Signs Your Viral Marketing May Flop
In light of Chevy Tahoe’s recent experience with consumer backlash towards their promotion run on The Apprentice, viral marketing is a hot topic of discussion...
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