The Non-Obvious Insights Blog. Non-Obvious Insights
The Non-Obvious Insights Blog.

Dedicated To Helping Readers
Be More Interesting
Since 2004.

As Featured In:

12 Big Trends Transforming The World Of Retail Right Now

Last week I had the chance to deliver a keynote presentation at a merchandising event put on for some of the largest retailers in the US by the trade association Shop.org.  I shared some trends built upon consumer behaviour and incorporating some startups that are getting a lot of attention right now.  I don't share … Read more

5 Marketing Lessons From Uber (The World's Best Travel App)

Several weeks ago I was standing on a street corner in New York. (This is not the sentence I thought I'd start this post with, but go with me …) After unsuccessfully trying to hail a cab, I decided to try out an app I had heard about called Uber. I had heard it was … Read more

How Algorithms Could Finally Revolutionize Social Media Marketing

It is nearly the anniversary of the closing of a 3 year quest you may have heard of. The Netflix Prize was a $1m contest launched by the popular video rental service to improve their movie recommendation engine by a specific algorithmic percentage. The challenge was open to any and all mathematics and University teams … Read more

Don't Be A Password Nazi: Rethinking Your Approach To Passwords

How many sites are you currently registered for? Unless you are particularly organized with all your sites, usernames and passwords in one place – chances are there are probably too many to count. Among those dozens or hundreds of sites, there are a select few that you access everyday and the rest fall into your … Read more

How to Speak at a Conference Without Getting Skewered on Twitter

I’m headed to NY this morning to speak at an IAB event dedicated to social media and user generated content. It’s first of two events this month put on by large marketing bodies where the entire event is focused on social media (the second is OMMA Social in a few weeks). It’s certainly a sign … Read more

Addictomatic Offers The Ultimate Ego Search

If you’re among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts set up with your own name to notify you (and your ego) whenever anyone mentions you. It’s ok, you can admit it. As many of us build our digital profiles … Read more

Blog Marketing Skill #1: Master the Ego

Blogs are all about ego.  Anyone who disagrees is just kidding themselves.  Of course, ego is a word that comes with all sorts of connotations.  Many people assume it is bad.  To a degree, marketing has always been about ego, because it is a necessary element of each of your personalities.  However, here is the … Read more

Guest Post: Creativity 2.E

The Evolution of Creativity is Underway.  Which Side Are You On?By David Armano Are you a Planner who thinks about design?  Maybe you are a designer who obsesses about the business impact of your designs.  Or you might be an Information Architect who thinks about motion, transitions, multimedia, and uses tools like storyboarding and visual … Read more

The Non-Obvious Insights Newsletter. Non-Obvious Insights
Layer 97
The Non-Obvious Insights Newsletter
Layer 118

Skip the obvious and anticipate the future with our weekly newsletter. Join over 25,000 subscribers and start receiving the stories (and insights) you’ve been missing.

All Books

#1 WSJ & USA Today Bestselling Author

Rohit is the author of 10 books on trends, the future of business, building a more human brand with storytelling and how to create a more diverse and inclusive world.

Contact

Have a Question or Inquiry?

Just fill out this form, and we’ll get back to you within 24 hours!

Contact

About You

What Are You Contacting Us About*:

Your Message