02 2008 June
How to Speak at a Conference Without Getting Skewered on Twitter
I’m headed to NY this morning to speak at an IAB event dedicated to social media and user generated content. It’s first of two events...
Read Now15 2008 May
Addictomatic Offers The Ultimate Ego Search
If you’re among the social media initiated, chances are you are Googling yourself more than once a day. In fact, you probably have Google alerts...
Read Now13 2008 February
Blog Marketing Skill #1: Master the Ego
Blogs are all about ego. Anyone who disagrees is just kidding themselves. Of course, ego is a word that comes with all sorts of connotations. ...
Read Now19 2007 November
Guest Post: Creativity 2.E
The Evolution of Creativity is Underway. Which Side Are You On?By David Armano Are you a Planner who thinks about design? Maybe you are a...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now04 2007 September
5 Web2.0 Sites That Don't Forget About Usability
Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces. The premise was that simplicity and usability...
Read Now07 2007 August
How To Find Sites Faster Online Without Using Google
Google is great when you are searching for a single webpage or source of information. Many of my searches still fit that category – so...
Read Now06 2007 August
What Most Social Networks Do That People Hate …
I sign up for a lot of social networks. Part of my job involves reviewing new sites and knowing what is being launched and as...
Read Now25 2007 July
5 Ways To Improve Your Blog
Blogs are an evolution, and keeping it up is a big commitment. Usually you end up focusing on just creating new content on some sort...
Read Now02 2007 July
3 Things We Need (Besides the iPhone) To Revolutionize Mobile Marketing
As writeups of experiences with the iPhone cover blogs and traditional media today – many marketers will likely be reconsidering what their mobile marketing strategy...
Read Now27 2007 June
Hellmann's Takes Search For "Real Food" Into Blogosphere
Today the Wall Street Journal published a piece about our upcoming branded entertainment campaign that we are officially launching tomorrow for Hellmann’s in partnership with...
Read Now07 2007 June
Rebranding And Announcing A New Book Deal
This blog quietly turned two years old about two weeks ago – and though it was tempting to do a post just about that, there...
Read Now04 2007 June
Is Keeping Your "Classic" Version a Necessity?
Launching a site quickly around an idea to claim a first mover advantage is rapidly becoming a mantra for new Web 2.0 startup sites. As...
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