13 2011 September
Everything You Need To Know About Twitter Strategy In Two Tweets
How many times have you heard that being successful in using social media is all about engagement? I hate to be the bearer of bad...
Read Now12 2011 August
The Agony Filter
There is a new travel website called Hipmunk that has an interesting philosophy about searching for the best flight deal online. Instead of showing you...
Read Now27 2010 October
What's Next For The World's Biggest Virtual Earthquake Drill?
On October 21st of this year, nearly 8 million people across California dove under desks, strapped large appliances to the walls and participated in what...
Read Now11 2010 October
The GAP Logo Poll: Is Ignoring Brand Equity A New Marketing Trend?
It is easy to take relationships for granted. This is in business or life, when something becomes so familiar it can fall into the back...
Read Now08 2010 July
Why David Ogilvy Is Wrong About Dishonest Advertising
Image via Wikipedia As someone who works full time at the agency founded by David Ogilvy, there are plenty of reminders of his wisdom on...
Read Now22 2010 June
How Hanes & Dyson Are Winning By Naming The Problems They Solve
One of the most basic premises of marketing is that you need to be able to articulate the consumer need that you are solving. The...
Read Now07 2010 June
How Writing "Content Time Bombs" Can Double Your Blog Traffic
Over the last five years since I have been blogging, I have dispensed my fair share of blogging advice. Though I never describe myself as...
Read Now26 2010 May
Verizon Asks: Are We Really Friends With Our Friends?
An often quoted stat about the new reality we lives in today points out that 20 years ago the average American had less than 25...
Read Now20 2010 May
5 Marketing Techniques Luxury Real Estate Agents Use
Not all of us are in the market for a 40,000 square foot villa in the hills of California. In fact most of us probably...
Read Now15 2010 May
SBF: 3 Ways To Kill And Reinvent Your About Page
As a marketer, I am fond of analytics. When it comes to the web, though, one thing I realize is that it is easy to...
Read Now11 2010 May
7 Reasons Domain Names May Not Matter As Much As They Used To
For as long as most marketers can remember, getting a good domain name was a prerequisite to anything you were going to do on the...
Read Now06 2010 May
Periodicals, Constituents & Comorbidities: How To Avoid Confusing Your Customers With Lingo
Every industry has its own lingo. There are accepted words that everyone in the industry understands and that have become so pervasive that they become...
Read Now12 2010 April
5 Marketing Lessons From Jamie Oliver's Food Revolution
I used to dream of a good marketing TV show. Not one that makes the world of marketing into a scripted drama, like Mad Men....
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