19 2006 July
The Human Side of Search: Sharing Your Expertise Online
Everyone is an expert in something, as the powerful old tagline from Seth Godin’s Squidoo initially promised when the site launched. Squidoo is one of...
Read Now07 2006 July
What Marketers have Forgotten about Domain Names
Ten years ago, a good domain name was the most important thing in the world. Companies bid millions of dollars to get the right domain...
Read Now14 2006 June
The Next Phase of Travel Marketing
I recently came across TurnHere.com – a very cool website that has a compilation of short films about various locations across North America. Unlike other...
Read Now19 2006 May
Inside The Da Vinci Code Marketing Strategy
After much fanfare over the last few weeks, The Da Vinci Code opens in theaters across the US today. Though some early reviews from the...
Read Now16 2006 May
Why Yahoo Tech Looks Like "CNET For Women"
Amplified by the launch today of their new and improved homepage design today, Yahoo has steadily been marketing their Yahoo Tech section to marketers, advertisers...
Read Now15 2006 May
Watch an Ad Online, Win $10 Million Dollars
Michael Arrington of TechCrunch (one of the best blogs for info on emerging startups today) points to an intriguing new advertising based site called Moola.com. ...
Read Now03 2006 May
Text Messaging and Customer Service
Recently, I had the chance to stay at the W Hotel in Times Square – and they had an interesting new text messaging service designed...
Read Now07 2006 April
What's In Your Firefox?
I love Firefox. From its signature "tabbed browsing" to its open source heritage – Firefox has experienced huge growth thanks to the legions of brand...
Read Now05 2006 April
A New Way of Sharing Patient Opinions Online
The phenomenon of Internet users sharing their opinions about products and services online is well into the mainstream now, with large etailers like Amazon.com encouraging...
Read Now13 2006 March
The Greatest Viral Marketing Tool Ever
Google, by virtue of the sheer volume of their daily visitors has built into their site what might be the greatest viral marketing tool ever...
Read Now09 2006 March
In Search of Photopedia …
Like most other parents of a one and a half year old, my house is filled with books. Picture books, soft books, waterproof books, popup...
Read Now29 2005 December
Using Advertising for Micropayments
One of the biggest hurdles that online publishers have faced in trying to make money from content has been the lack of a single standard...
Read Now01 2005 December
Marketing to CIOs & IT Managers
I’m in San Francisco working on a client project where we are targeting the business to business audience of IT Managers and CIOs. It is...
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