13 2008 February
Blog Marketing Skill #1: Master the Ego
Blogs are all about ego. Anyone who disagrees is just kidding themselves. Of course, ego is a word that comes with all sorts of connotations. ...
Read Now20 2007 December
The PR Revolution Amazon's Kindle May Be Bringing
Do you have a Kindle yet? All the buzz about the Wii aside, the most lusted after gift this holiday season for media pros may...
Read Now25 2007 September
Influential Marketing Blog Featured in Wall Street Journal
Many of you may have already caught this yesterday, but this blog was cited in the Recommended Reading section of the Wall Street Journal yesterday...
Read Now11 2007 September
IdeaBar: Still Seeking The Great Semacode Marketing Idea
Gizmodo just posted a piece about how H&M is using semacodes imprinted onto Billboard ads in Europe for clothes to allow consumers to purchase an...
Read Now04 2007 September
5 Web2.0 Sites That Don't Forget About Usability
Several years ago I wrote a two hundred page thesis for a Masters program all about user interfaces. The premise was that simplicity and usability...
Read Now28 2007 August
Barbie Fights the Tyranny of Toy Packaging
This past weekend, my son had his third birthday – a great moment in fatherhood for me because it’s really the first birthday where he...
Read Now27 2007 August
Why Everyone Hates To Love Technorati (But Does Anyway)
For all of the criticism about Technorati’s inconsistent ranking figures or recent team changes, the one thing the site has intuitively understood from the beginning...
Read Now07 2007 August
How To Find Sites Faster Online Without Using Google
Google is great when you are searching for a single webpage or source of information. Many of my searches still fit that category – so...
Read Now09 2007 July
The Complete Gallery Of Simpsons Movie Marketing
In what may go down in history as one of the biggest integrated movie marketing efforts in the history of Hollywood, the pre-promotion for the...
Read Now07 2007 July
Live Earth Includes DC, Thanks To The Native Americans
Today might be the largest simultaneous social marketing event ever staged – as Live Earth concerts light up stadium stages on 7.5 stages on 7...
Read Now02 2007 July
3 Things We Need (Besides the iPhone) To Revolutionize Mobile Marketing
As writeups of experiences with the iPhone cover blogs and traditional media today – many marketers will likely be reconsidering what their mobile marketing strategy...
Read Now01 2007 July
One Hour No Power Campaign – And Other Ways to Save The World
I love a good grassroots campaign to change the world – and usually I do all I can to help these causes when I find...
Read Now14 2007 June
Shell Has Eureka Moment, But Sends Wrong Message
Good advertising is based on insights … a singular idea or truth that gets to the heart of a product or brand. The trouble with...
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