29 2008 October
Buy My Second Book Today (And Save The World)
Ok, before I get into too much trouble – let me explain. Today is the release of a project that I am honored to be...
Read Now16 2008 October
The Softer Side Of Measuring Social Media
How do you measure your social media efforts? How should you? Most people in the industry talk generally about measuring engagement as a concept and...
Read Now09 2008 October
Comcast's Actual Social Media Policy No One Knew About
One of the most useful panels at Blogworld Expo a few weeks ago was one featuring two of the most powerful customer service success stories...
Read Now04 2008 October
The Do NOT Vote Campaign
As a parent, I appreciate reverse psychology. My kids are still at the age where it works, so I’m a big fan. Apparently when they...
Read Now10 2008 August
An Inside Look At Beijing During The Olympics
I have officially been in Beijing for 4 days now. I start this post with that admission, because before you read this I want you...
Read Now08 2008 August
The Great #080808 Beijing Olympic Twitter Campaign Catches Fire
Anyone who has been to enough events with social media creators knows that it is inevitable that people will find a way to connect and...
Read Now21 2008 July
The Rise of "Egommunication"
There is a magic power that a growing number of people are starting to have. It’s happening all around us with social media and yet...
Read Now20 2008 July
4 Unexpected Observations From BlogHer
I spent all last week attending events from two Mashable parties to the PSFK conference. Along the way I had the chance last thursday evening...
Read Now15 2008 July
How To Get Your Event Marketing To Go Viral
Over the last several weeks I have found myself working on answers to the same question for both client work as well as some personal...
Read Now08 2008 July
Lenovo Extends The Olympic Experience With 100 Athlete Blogs
For any die-hard Olympic enthusiasts like me, you already know that today is a special day. It’s exactly one month from the beginning of the...
Read Now24 2008 June
Is Your Social Media Campaign Sinking?
Yesterday I was leading a panel of "social media mavens" (as we were all described in the conference program) at OMMA Social in NYC to...
Read Now09 2008 June
Why Sprint's New Campaign Wins Only 50% Of Their Battle
As I tour around at events talking about why brands need to have a personality, a question that comes up often is about which brands...
Read Now02 2008 June
How to Speak at a Conference Without Getting Skewered on Twitter
I’m headed to NY this morning to speak at an IAB event dedicated to social media and user generated content. It’s first of two events...
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