04 2010 June
SBF: 7 Essential Social Media Instincts Everyone Should Learn
In life we expect outgoing people to be better at tasks like networking or sales. We use terms like "extrovert" and "Type-A personality" to describe...
Read Now02 2010 May
SBF: 5 Ways To Find And Use Employees To Speak For Your Brand
You might have noticed a trend in more and more marketing, where large brands are featuring real people and actual employees in their ads. The...
Read Now23 2010 April
SBF: How To Avoid Wasting Money On A Sponsorship
Across my marketing career I've been involved in dozens of campaigns and marketing efforts that included some sort of sponsorship. Most marketers love sponsorships for...
Read Now16 2010 April
SBF: 6 Ways To Get People To Believe You Online
Let's be honest – the web isn't always the easiest place to create trusted relationships. After all, the personal cues that we might use when...
Read Now09 2010 April
SBF: 5 Innovative New Business Models To Consider In 2010
As time goes on, one of the more interesting trends that continues to happen with surprising regularity is how frequently new business models and ways...
Read Now02 2010 April
SBF: 6 Pitfalls To Avoid When Choosing A Domain Name
We all know that a good domain name matters. When you are doing any sort of marketing, your call to action will often be to...
Read Now26 2010 March
SBF: How To Promote Your Business On Flickr
Flickr offers one of the largest image archives and communities online and one that is often not targeted because most small businesses aren't yet good...
Read Now19 2010 March
SBF: How To Promote Your Small Business Online When Your Website Sucks
Ok, so you’ve decided to start using the Internet to promote your business more actively and most people you talk to who know about the...
Read Now12 2010 March
SBF: The Surprising Gender Difference In Customer Loyalty
Several months ago I read a piece of research in the Journal of Marketing that I found both surprising and believable at the same time....
Read Now10 2010 March
5 Ways To Make Your Business Easier To Recommend
This post is part of Make A Referral Week – an innovative project from John Jantsch at Duct Tape Marketing to generate 1000 referred leads...
Read Now26 2010 February
SBF: 10 Ways To Improve Your Social Media Karma
NOTE: This post was originally published on the AMEX Open Forum website, where I write a weekly piece on marketing advice for small business owners....
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