04 2011 November
5 Tips For Getting More Press Coverage
One question that many small business owners often wonder is how to get more media attention for their small business. Just because you are a...
Read Now28 2011 October
A Business Lesson From The Australian Outback
There are several kinds of trees in the Australian outback that need fire in order to survive. The seeds of these trees won’t germinate unless...
Read Now21 2011 October
How To Create A CSR Program For Your Small Business
There is a relatively fancy term and acronym given to all the work that many large organizations do to combat many types of social...
Read Now19 2011 October
5 Surprising Reasons Haters Are Good For Your Business
There are generally two kinds of businesses, the ones who are afraid of haters and the ones who aren't. A hater is pretty easy to...
Read Now02 2011 September
How To Reward Customers Unfairly (And Get Away with It)
It is natural to worry about being fair. When you have current customers and are trying to create promotions to lure in new customers, the...
Read Now26 2011 August
What You Can Learn From The Failure of DVORAK
In 1932 the Carnegie Foundation gave a grant to a Professor at the University of Washington to develop the design for the ultimate keyboard. They...
Read Now19 2011 August
7 Ways to Revamp Your Online Registration Form
A bad online registration form online has sadly become as American as apple pie. The vast majority of them collect useless information, present an annoying...
Read Now05 2011 August
3 Ways To Fight The Small Business Inferiority Complex
Let’s not pretend you don’t know what this post is going to be about. Anyone who has worked in or run a small business has...
Read Now29 2011 July
Could You Sell A Pumpkin In August?
There is a moment when everyone does the same thing. Right around the 4th of July, most people will buy fireworks. And April 15th is...
Read Now22 2011 July
The Wingtip Vortex
Anyone who has ever taken flight lessons knows about a problem called the wingtip vortex. Described online as “the twin tornadoes formed by the difference...
Read Now15 2011 July
4 Easy Ways To Share Your Expertise Online
Expertise is a beautiful thing when you are a small business. If you are in the right business, you have probably spent a long time...
Read Now09 2011 July
How a Drum Shop Uses Social Media To Sell Cymbals
I remember a time when I used to spend hours listening to the sounds that different cymbals made when hit in different locations. If you...
Read Now24 2011 June
5 Strategies For Naming Your Business
Earlier this year, an issue of Fast Company magazine featured an interesting article by Chip and Dan Heath talking about the art of brand names....
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